Cartier Relaunch A Classic Timepiece

24 April 2020
CARTIER, Pasha de cartier, Watches and wonders, Coronavirus, Watches, Horology
The fine watchmaker introduces an update to a much-loved archive piece

Cartier today announced the relaunch of their iconic Pasha de Cartier watch. First launched 35-years ago, the Pasha de Cartier was revolutionary both in terms of its shape and its customer base.

Moving the brand’s signature square face inside a circle, the Pasha was launched as a man’s watch but was quickly adopted by women too, making it unofficially unisex.

Today, the relaunched Pasha is available in two sizes, 35mm and 41mm, as well as a range of different metals. Steel, rose gold and yellow gold all feature in the collection and there’s a focus on customization. Set the watch with diamonds, opt for the skeleton case, choose between interchangeable leather or metal straps. The Pasha is a watch made unique by its ability to be transformed.

Pasha-de-cartier

After the coronavirus lockdown meant it was all but impossible to travel or gather in large numbers, watch brands had to adapt.

In response, the Pasha is being launched on Cartier’s new dedicated watch platform, Cartier Watchmaking Encounters. This digital space is a place for the brand to display its novelties in the absence of a physical watch fair. Will this be the future of all watch launches? it remains to be seen, but it is a pleasing site that brings watch buyers into the fold.

But, back to the Pasha de Cartier. The introduction of a chained crown offers further scope to customise the watch. When unscrewed, the crown reveals the opportunity for a personal engraving underneath the chain- space for initials, for instance, meaning the  Pasha can immediately be made unique to the wearer.

Inside the case, Cartier’s 1847 MC automatic movement offers a 40-hour power reserve and thanks to nickel phosphorous components it is resistant to magnetism. Indeed, the watch is also water resistant to a depth of 100meters.

Although certainly more than up to the job, this is not really a watch you should dive in. Instead it’s more suited to dry land.

The Pasha de Cartier will be available from September 2020

GQ Middle East spoke to Cartier’s International Marketing and Communications director Mr Arnaud Carrez about the new launch.