This is Gucci’s newest Off The Grid collection. It’s the first in what the Italian fashion house are calling Gucci Circular Lines. Designed by Alessandro Michele, the idea is that this collection will be the first step in a move towards ‘circular production’. Think of this as Gucci x Eco Friendly.
It has long been this writers’ view that if you want people to wear eco-friendly, recycled, or sustainable clothing, it should look and behave as much like the product it’s trying to replace as possible, and that’s what Gucci appear to be doing here.
How? Gucci say the collection uses “recycled, organic, bio- based and sustainably sourced materials, including ECONYL®, a regenerated nylon made from nylon offcuts and pre- and post-consumer waste.”
The aforementioned ECONYL nylon is made from reclaimed items like fishing nets and carpets, taking what would potentially be landfill and turn it into quality thread.
Other components from the collection are made from recycled materials and more sustainable alternatives such as metal-free tanned leather, recycled polyester thread and linings, recycled brass, recycled gold and palladium hardware coating, and solvent-free adhesives.
The idea is that all the off-cuts that would previously have been discarded during the making of a collection are recycled, reused and don’t go to waste.
Featuring wallets, bags, backpacks, footwear and caps as well as ready to wear, it’s bright, vibrant and most importantly, it looks slick.
With notably few exceptions, fashion and the business of looking chic, comes at a considerable cost to the environment.
From the sourcing of materials to dying processes, chemical treatments to transportation, the fashion industry in its current guise is a juggernaut that needs turning in a different direction. It will be slow going (Gucci’s ECONYL project began in 2016) but it’s vitally important.
Gucci’s creative director, Alessandro Michele said of the collection
“The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away.”