Lego And Ikea Announcing A Collaboration Is The Good News 2020 Needed
Lego and Ikea have teased an upcoming partnership via Instagram.
In a post which appeared on Lego’s Instagram account today, a box, featuring dual branding from both Lego and Ikea was accompanied by the words: Assembly Required. Coming Soon.
Finally, 2020 provides us with some good news.
The collection will, in classic Ikea style, be called BYGGLEK. Pronounced, boog-lee-eck, Ikea say it's a noun meaning to build and play.
Consisting of a series of storage boxes with LEGO® studs and a special LEGO brick set, Ikea say the BYGGLEK collection will "encourage play and infuse more fun into storage around the home."
Lego and Ikea have followed the model of the menswear market, who worked out a long time ago that two names are often better than one. A collab between the two brands also appears a logical step.
Both sell products which require home assembly, both provide detailed instruction booklets, and builds from both inevitably result in left over pieces.
The BYGGLEK range consists of 4 different products – one set of 3 small boxes, and two sets of bigger boxes and one set of LEGO bricks to kick-start the playful experience.
Ikea recently notably collaborated with Virgil Abloh, creative director of Louis Vuitton and Off-White, while Lego’s partnerships with Star Wars, Harry Potter and latterly car brands like Land Rover and Lamborghini are enough to make adults regress back to childhood faster than you can say “Pirate Ship”.
The BYGGLEK collection will be available throughout Europe (except Russia) and North America from October 1 but it looks like the rest of the world will have to wait until a little later in the year to see it.
Regardless, we are excited.