Meet the Middle East's Waviest Menswear Labels

16 September 2020
Fashion, Style, Menswear, Modern Middle East, Designer, Love Closely, Viiscen, Qasimi, Les Benjamins, Precious Trust, Hindamme, Karma Lulu, One and Four Studio
Regional designers are stepping into the limelight with hand-crafted details and attention-stealing fits

Cycle Your Style

Emerging label Love Closely is all about sustainability, small collections, ethical manufacturing and repurposing materials. But it’s the wavy looks of the upcycled Birds of Love collection that grab us most.

Hat, $60, scarf, $30, jacket $135, T-shirt, $70, trousers, $115, Love Closely. Sneakers, price on request, Adidas Originals

Easy Living

Just-right chinos, hardy functional gear, and feathery-soft sweats. If that all sounds up your alley, you’re in luck: Viiscen’s easy-wearing brand of Dubai luxe will reset your style in a sec.

Sunglasses, price on request, Bottega Veneta. Vest (over), $65, jacket (under), price on request, shirt, $55, trousers, $60, Viiscen. Sneakers, $320, Nike

Coat Check

Slouchy, classic and wavy? Check, check and check. You’d be hard-pressed to find tailoring that can hold its own in the streets like Qasimi.

Coat, shirt, trousers, prices on request, Qasimi

Wild, Wild East

Not just for the streets anymore, sportswear silhouettes are getting seriously luxe at Les Benjamins. This just in: a perfect uniform for a ’70s-influenced psychedelic rock moment. No, we’re not mad at all.

Sunglasses, price on request, Gucci. Hoodie, trousers, prices on request, Les Benjamins. Shoes, price on request, Dunhill

Sun’s Out

One of the wildest flexes right now is a sweater vest and Precious Trust is bringing all the heat. There’s only one way to wear yours in all its glory: guns out.

Sunglasses, price on request, Bottega Veneta. Vest, $70, trousers, $95, Precious Trust. Sneakers, $160, Nike

Get Graphic

Inspired by Al Ula, Hindamme’s latest drop is full of modern-day fits that can stand the test of time. We’re all-in on the brash, pretty graphics.

Hat, $460, Fendi. T-shirt (over), $90, shirt (under), $110, Hindamme. Trousers, price on request, Qasimi. Sneakers, price on request, Salvatore Ferragamo

Finishing Touches

Whether you’re aiming for Harry Styles cool or bejewelled YouTube rapper, some pieces from Karma Lulu will make everything sing sweeter.

Rings, ear cuff, prices on request, Karma Lulu Jewellery. Shirt, price on request, Qasimi

Old Fit, New Wave

The best and most responsible clothes on the planet are made from… other clothes. Whether you’re looking for a sustainable staple or a serious swerve, One and Four Studio has your back.

Sweater, trousers, prices on request, One and Four Studio. Sneakers, price on request, Loewe


Photography: Michel Takla

Styling & Words: Rusty Beukes

Model: AJ Adams

Junior Producer: Malaika Naik

Grooming: Gael Sastre

Fashion Assistant: Zeid Jaouni, Sara Al Karmi