Rami Malek’s love for Cartier watches is well-documented. Last year he was seen wearing the brand’s iconic Santos Dumont on several occasions. And why not? As arguably one of the first wristwatches ever invented, the Santos Dumont is an iconic watch.
Now, the Bohemian Rhapsody star and inaugural GQ Middle East cover star has been signed-up by the jeweler (along with four other stars) to be the face of another icon: their updated Pasha de Cartier.
Malek joins Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang in what Cartier call a ‘community of unique personalities’ who represent the Pasha.
Cartier announced the relaunch of the Pasha de Cartier back in April. The watch, first developed 35 years ago, made waves with its striking design. Moving Cartier away from square cases they were famous for, the round cased Pasha became a hit with both men and women.
Despite originally being launched as a men’s watch, it quickly became a unisex wear and, like all great design, translated beautifully.
The new Pasha de Cartier is available in two sizes, 35mm and 41mm, as well as a range of different metals. Steel, rose gold and yellow gold all feature in the collection and there’s a focus on customization, too. You can select different straps, casings and engravings should you wish to make it unique.
Beneath the 35 or 41mm case you’ll find Cartier’s 1847 MC automatic movement. It offers a 40-hour power reserve and thanks to nickel phosphorous components is resistant to magnetism. The watch is also water resistant to a depth of 100meters. Although if you find yourself that deep, we fear you’ll have taken a serious wrong turn somewhere.
“Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism.” Said Arnaud Carrez, International Marketing and Communications Director of Cartier International.
“It is as edgy as ever and in tune with today's new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”
The Pasha de Cartier will be available worldwide from September 4, 2020