The Biggest, Wildest Looks Of Fall/Winter 2020 Are Telling You To Ride The Wave Of Uncertainty

06 September 2020
Fashion, Fall/Winter 2020, Technicolor, Kenzo, Gucci, Bottega Veneta, Dior Men, One and Four Studio, Prada, Precious Trust, Dolce&Gabbana
Welcome to a new kind of technicolor dream

The year 2020 will not go down as the smoothest 365 days the world has ever seen. A global pandemic has thrown everything into disarray but, after an admittedly tough transition period, people are adjusting to a new way of life. And in this case, by people, we mean designers. Rather than batten down the hatches and create austere collections that speak to function, practicality and utilitarianism, many of menswear's biggest names have embraced the chaos.

The results are colourful, whistful and wild, a reminder that sometimes, the best thing to do —in fact, the only thing you can do— is dress for the day you want to have, not the one you think you're going to. Animal prints, parachute pants and saturated colours are the mood enhancers of the moment, as supplied by Dolce & Gabbana, Kenzo, Gucci, Bottega Veneta, Dior and Prada.

Fittingly, we were allowed to shoot this story at the Jebel Buhais Geleogy Museum, where relics of the past can help teach us about the future. While it remains uncertain, in menswear terms at least, things look bright.

Turtleneck, smock, trousers, boots, prices on request, Kenzo

Shirt, $600, sweater, $680, bag, $2070, trousers, $3350, loafers, $845, Gucci

Sunglasses, shirt, trousers, prices on request, Bottega Veneta

Jacket, $3405, shirt, $4765, trousers, $1115, sneakers, $1115, Dior Men

Jacket, $135, turtleneck, $95, trousers, $135, One and Four Studio. Sneakers, stylist’s own

Coat, sweater, trousers, sneakers, prices on request, Prada

Sweater, $95, Precious Trust

Coat, trousers, sneakers, prices on request, Dolce&Gabbana


Location: Jebel Buhais Geology Museum

Styling: Keanoush Zargham

Photography: Mannbutte at THINGSBYPEOPLE

Photography assistant: Aaliya Bekova

Creative coordinator: Junaynah El Guthmy

Producer: Malaika Naik

Model: Clint Malik

Grooming: Anastasia Yakshina at TBP ALT

Grooming assistant: Elif Erbuga

Floral artist: Chloe Szukilojc at FINE BLOOMS

Fashion assistants: Saina Bidshahri, Zeid Jaouni