Here’s How You Can Show Your Support To The UAE’s Frontline Workers

14 June 2020
UAE frontliner, Coronavirus, Covid-19, ForeverThankfulUAE, DUBAI, UAE, Pandemic, Middle East
New #ForeverThankfulUAE Campaign launches

Dubai’s frontline workers, like those the world over, have selflessly put themselves in harm’s way to fight the coronavirus.

Now a campaign has been launched in the UAE to show support for its frontline workers, inspired by the UK’s Clap For Carers.

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ForeverThankfulUAE aims to bring people together to offer support to first responders and those who are caring for coronavirus patients.

The #ForeverThankfulUAE movement harnesses the power of social media to spread the message of thanks, via a specially designed Instagram filter. Inspired by the colours of the United Arab Emirates, you can access the filter here. Save it to your Instagram and then when you apply the filter to photos or videos, the content will then be used for the campaign.

The content created will be live broadcast as it goes through an installation at the entrance of Al Garhoud Private Hospital which greets staff as they come in for work. These messages of gratitude and encouragement will be used to provide long-lasting reminders to key workers of the vital work they are doing each day.

You can read first-hand about what it’s like working on the coronavirus frontline in our interview with Dr Mona Tareen. A palliative care doctor at the American Hospital, Dubai, Mona spoke to us as part of our summer issue.

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“I think it’s taught me to appreciate every moment. Don’t sweat the small stuff, because the things we thought were a problem in the past, well...chances are they really weren’t. I’ve learned to appreciate every day as a blessing, too.”

Read the full interview here.