Fans of the Internet might have recently seen a new ‘Is It A Cake?’ meme circulating on Tik Tok, Twitter and Instagram. In it, realistic items (plant pots, bags, shoes, human limbs) are cut into with a knife and revealed to in fact, be made of cake.
The meme has come from a number of videos posted on social media that show incredibly realistic items including aubergines, crocs, soup cans and in a particularly mind-bending version, even a glass of water, all revealed to be made of sponge and icing. One video, originally from SideSerf cake studio in Austin, Texas, even makes an oyster cake. It’s truly baffling.
The cakes are so realistic that it’s caused social media users to question their own reality. If those items, so lifelike in their rendering, were actually made of equal parts eggs, flour and milk, then what else might be cake? Is the very fabric of the world, in fact, just a light Victoria sponge baked in an oven at 180 degrees for half an hour?
And, as with all good memes, the original has evolved, creating a second layer of meaning. People are now expecting everything they see on Twitter to end up being made of cake.
There’s also the parody videos, naturally, which have started springing up:
But overall, it’s triggered an existential crisis that people are having trouble recovering from, and in some cases has even sparked new conspiracy theories. Witness the meta Is It A Cake meme:
As ever, the Internet remains undefeated.