All The 2019 Super Bowl Commercials (So Far)

By NIKOLINA SKORIC
03 February 2019
Superbowl
Getty Images
The brands spending millions of dollars to sear their names back into the minds of potential customers

The Super Bowl is nothing less than an extravaganza.

Each year the event sees the top-ranked NFL teams play each other to reach their respective conference championship finals, with the winner of the AFC and the winner of the NFC facing off in the Super Bowl.

According to Bloomberg, a 30-second ad placement during the game will run a little more than USD 5 million in 2019, which is around the same price NBC charged for last year's game. And although the annual broadcast experienced a slight ratings decline in 2018, it continues to be the most-watched television event of the year, garnering more than 100 million viewers annually since 2010.

While money sure talks, the 2019 iteration of one of the Super Bowl's most widely-revered traditions has been mired in controversy.

The relationship between the NFL's executive elite and the wider community has become increasingly fraught over recent years, largely due to the fallout surrounding ex-player Colin Kaepernick and his continued shunning from the league.

In response to what many view as a racially-motivated, unfair treatment of Kaepernick following his much-talked about national anthem protests in 2016, numerous popular performers have boycotted the show or declined to perform, including Jay-Z and Beyonce.

The appointments of the three musical acts who will perform, namely Maroon 5, Travis Scott and Big Boi (one half of Atlanta hip-hop duo Outkast), have all been met with varying degrees of derision.

So will the controversy take a toll on the advertisers taking part? Apparently not.

This year brands like Pepsi (scoring Cards B), Pringles (who are taking the comedic route), and Skittles (who are going weird and wacky) have already released their clips - with, we’re sure, a whole lot more on the way.

Check them out below:



Pepsi

Pepsi, which has delivered some of the most memorable Super Bowl ads in history, has tapped Cardi B, Steve Carrell, and Lil Jon for its "More Than OK" commercial. The 30-second ad was inspired by the questioned frequently asked in restaurants: "Is Pepsi OK?" Lil Jon and Cardi respond in their signature "OK!" and "okurrr" catchphrases.


Lexus

While Lexis will be a notable absence from the Super Bowl 53 ad rotation this year, it hasn't stopped them honouring their long-held connection with the sport of American Football anyway.

Their ad spoofs the trials and tribulations of the long-suffering quarterback, with Lexus's engineers actually using tech from the upcoming UX — a compact SUV that's hit Australian shores over the last month or so — to develop a bunch of protective systems aimed at helping the all-important QB at everything he does.


Doritos


Bumble


Pringles


Kia


Bubly


M&Ms


Skittles


Colgate


Avocados From Mexico


Olay

Via GQ Australia