Avengers: Endgame Trailer Is The Most Viewed Ever In Just 24 Hours
here are two types of people in this world: those who have seen The Avengers and those who have not seen The Avengers. Admittedly, the latter is a population of very few and when such pop-culture ignorance is made known, it’s usually met by consternation from others. It’s the reason why phrases like, “You haven’t seen The Avengers? How are you walking around right now? How are you breathing?”
It may sound extreme, but such is the Marvel fandom that surrounds this franchise that makes this a standard response.
The anticipation for Avengers: Endgame is high. Sure, there are movies that people look forward to, but this is a level of anticipation that is unprecedented in movie history; had Marvel Studios simply set a release date and never dropped a trailer, people would still have flocked to the cinema and made it a box office smash.
But they did drop the trailer and in just 24 hours, it became the most viewed ever with 289 million views. That smashed the previous record of 230 million views, set a little over a year ago by the studio’s previous film, Avengers: Infinity War, closely followed by the new Lion King teaser which pulled 224.6 million.
The trailer also set a record for Twitter conversation for a movie trailer in the first 24 hours – with 549,000 mentions – soaring past previous record holder Avengers: Infinity War (389,000) and Black Panther (349,000).
Marvel took to Twitter to thank the fans, saying in a statement: “To the greatest fans in the world, thank you for being there from the beginning until the endgame and making this the most viewed trailer in history with 289M views in 24 hours!”
To the greatest fans in the world, thank you for being there from the beginning until the endgame and making this the most viewed trailer in history with 289M views in 24 hours! pic.twitter.com/oWBDCe4e0m— Marvel Studios (@MarvelStudios) December 8, 2018
The trailer gave little away in terms of plot, but seems to pick up where Infinity War left off: Thanos has just wiped out half of all life in the universe. Seemingly facing certain doom, Iron Man (Robert Downey Jr.) joins forces with Captain America (Chris Evans) and Black Widow (Scarlett Johansson) – and other members of the superhero crew – to rise up and fight Thanos.
Paul Rudd’s Ant-Man is also back in the mix which was suspected. Brie Larson’s Captain Marvel, who has her own movie coming out soon, is thought to play a key role in the film but doesn’t make an appearance in the trailer.
It seems the trailer has only ignited the spark in the Marvel fans’ fire, and eagerness for the film will continue to increase. Avengers: Endgame will hit cinemas in April, 2019.