Continue Emporio Armani’s Long-Haul Experience With Their SS19 Boarding Capsule
Housed inside a hangar that has been at the Milan Linate Airport since 1996, Emporio Armani presented its spring 2019 collection, with a show appropriately titled "Emporio Armani: Boarding.”
In an arena-style setting, a crowd of 2300 guests, press, and celebrities flashed their customised boarding passes and eagerly awaited the designer’s new vision for the brand that was launched back in 1981 – all happening underneath a huge Emporio Armani sign and eagle logo that adorned the roof.
“Airports are places full of symbolism. They suggest unbounded openness to the world outside. You take off to discover and learn, or come back after experiencing countless adventures. I liked the idea of staging this event in the same hangar which has been labelled with the “Emporio Armani” insignia and its iconic eagle logo since 1996 — an image that welcomes the thousands of travellers who land at Linate Airport or functions as a farewell as they depart from Milan. The airport is the perfect space for Emporio Armani, the brand that embodies a free, adventurous spirit and continually reasserts its essence through a contemporary style”, commented Giorgio Armani.
Not to be overshadowed by the location, the Spring/Summer 2019 collection came in the form of 150+ looks reiterating the strength of the brand’s identity.
Free from any conventions, neons and silks were prevalent on everything from trousers to trenches, blouses and dresses. Textures reigned supreme on the men’s tailored pieces, offered up in ultra-light technical materials, with a slight space-age sheen.
Sports cross-contaminations featured in men's vinyl Bermuda shorts and a matching jacket while, as for accessories, functional maxi bags were paired up with solid shoes boasting clear-cut lines.
In this enormous undertaking of a show it would have been silly to be shocked by what the behemoth brand had in store next.
Once Mr Armani came out for his final bow, and guests began to move from their seats, the event segued into a surprise performance from British superstar Robbie Williams, who performed George Michael's "Freedom" in a glittering black kilt.
Enough? Not yet.
The experience would be continued in the form of a special Emporio Armani Boarding capsule collection that was created for the occasion: sweatshirts, T-shirts and accessories inspired by the theme, on sale in Milan, in the main Emporio Armani flagship stores worldwide, and on armani.com.