5 Things To Check Out At Sole DXB 2018
Since it's inception in 2012, Sole DXB has become one of the most popular Dubai events among fans of sports footwear, urban music and street culture. The latest edition will run from Thursday, December 6 until Saturday, December 8, and here we have picked five activations and shows not to be missed.
Adidas Interactive Space
With what promises to be one of the highlights of Sole DXB, adidas are back with activations across the brand’s heritage of Originals, performance, football and music.
Throughout the weekend, visitors can visit the four-storey adidas experiential space, which includes: Creator Studio, for Originals only; Panna Cage for street football; Entertainment Hub; and finally Smash Cage, a multi-sensory retail space, stacked floor to ceiling with limited-edition drops of the Yung Series, Dragonball Z, Never Made and Kids collections.
Giggs on Main Stage
British rapper Giggs, presented by adidas originals, has had a very successful time of it recently, and now visitors to Sole DXB can expect him to raise the roof on Friday night.
The British star’s first album, Walk in da Park, received widespread critical acclaim and he has since worked with Ed Sheeran, Anthony Hamilton and Styles P.
Landlord, his third studio album, reached number two in the UK Album Chart and last year, he appeared on a selection of Drake tracks.
Early Retirement’s 10 Exclusive Designs
Image credit: Sole DXB
Sole DXB’s design-led concept store Early Retirement partners with ten influential global clothing brands and creators, to each design a limited edition tee, available only at the three-day event.
The Early Retirement capsule includes collaborations with the likes of; Bobbito Garcia, Hassan Hajjaj, Jeff Staple, Kappa, Mass Appeal, Precious Trust, The Basement, Titan, Young and Lazy, as well as the brand’s own Sole DXB edition.
Capturing a sense of freedom, diversity and escapism, the capsule collection represents the movement of change in contemporary youth culture.
Roxanne Shante makes Middle East Bow
New York battle rapper and pioneer MC, Roxanne Shante, makes her Middle East debut at Sole DXB on Saturday night.
Having started rapping at the age of 14, her recent biopic, Roxanne, Roxanne, co-produced by Forest Whitaker and Pharrell Williams, received critical acclaim when it premiered at the Sundance Film Festival last year.
We expect one of the standout performances of the weekend.
Nas Raps Things Up
No doubt one of the highlights of Sole DXB will be the main stage appearance by Nas on Saturday night.
The legendary rapper burst onto the scene at age 17 when he appeared on Main Source’s 1991 classic Live at the Barbeque. Two decades on, Nas remains as incendiary and outspoken as ever on the recently released Life is Good, his 10th album, and sixth to debut at the top of the Billboard 200.
The Saturday line up sees American R&B duo Lion Babe join Nas, while one of the most highly anticipated artists of the year, ABRA, presented by Reebok Classic, will showcase a unique sound of freestyle house.