Could The New Saint Laurent Rive Droite Concept Store Fill The Gap Left By Paris’ Colette?
When iconic Parisian concept store Colette closed its doors in December 2017, the fashion world shed a collective tear.
The store had become both an incubator for emerging design talent and a destination stop-off for creative types visiting the city. When it came time to close, we all asked: What would happen to the lofty chambers that, for 20 years, held the beating heart of fashion in Paris?
Well, now we know. Just last week, another icon of French fashion, Saint Laurent, declared its new Rive Droite concept store open inside the building that once housed Colette.
Saint Laurent-ophiles might recognise Rive Droite as being a reference to the brand’s more affordable ready-to-wear line Rive Gauche, which Yves Saint Laurent launched to “democratise” his couture-only house in the 1960s.
It’s a nice metaphor, too. Because in addition to showcasing exclusive pieces and limited edition Saint Laurent wares, the space houses a mini library, a music collection, photography, art and vintage YSL – meaning you don’t need a wallet full of euros to warrant whiling away the hours inside.
Saint Laurent creative director Anthony Vaccarello has totally conceptualised the space, so it’s undergone quite the aesthetic makeover.
The colour palette is monochromatic (of course) with accents of honey-coloured timber providing flashes of warmth. Marble tiles cover the floors and walls, giving the space an expansive feel. Mid century furniture and a few Vacarello-picked black and white prints provide that real Saint Laurent-chic veneer.
It’s the kind of space that’ll have an entire corner of Pinterest dedicated to its aesthetic vision in a matter of weeks, if not days. It marks an expansion of the Saint Laurent universe; the brand’s Rodeo Drive Rive Droite store in LA acts as the younger brother to this handsome space.
Off the back of the brand’s atmospheric SS20 Men’s show (which sat Keanu Reeves, Miley Cyrus and Lakeith Stanfield front row) it would seem that Saint Laurent is on a bit of a roll. With Paris Fashion Week Men’s drawing to a close, it’s likely the new Rive Droite will experience an uptick in foot traffic this coming weekend, too – there isn’t a fashion fan who won’t want to pry.
With Colette’s closure leaving a dint in the city of light’s concept store roster, Saint Laurent’s new Rive Droite promises to assuage our desire for beautiful objects, clothes and oddities curated in an iconic space.