Dubai Ready To Flex Its Muscles With Middle East's Biggest Fitness Event
Dubai is not short on fitness fanatics, state-of-the-art gyms and classes tailored to people of all backgrounds and ages.
The on-going Dubai Fitness Challenge 30x30 is proof enough.
And it doesn’t stop there.
Running from December 5-7 at Dubai World Trade Centre (DWTC), the Dubai Muscle Show, the Middle East’s largest fitness event, is back for its fourth edition.
Held in collaboration with Dubai Sports Council, the three-day event gives fitness fanatics the opportunity to meet the stars of the industry, find inspiration, access the world’s best and latest fitness products, get expert advice, training tips, and much, much more.
Headlining this year’s most anticipated event is American IFBB professional bodybuilder and former Mr Olympia Phil Heath: a seven-time Mr Olympia winner having placed first in the competition every year from 2011 – 2017. His latest win tied him with the legendary, Arnold Schwarzenegger for the third all-time number of wins.
“I'm so excited to come back out to the Middle East,” Heath said. “I'll be at the Dubai Muscle Show on all three days, doing a meet and greet and speaking on stage, so be sure to come out and show your support at this amazing event. I'm really looking forward to seeing all my fans in the Middle East, who have always been so supportive of me.”
Joining Heath will Ronnie Coleman, eight-time Mr Olympia and holder of the record for the most wins as an IFBB professional with 26 titles. In 2011, he launched Ronnie Coleman Signature Series, a company that provides sports nutrition and wellness products for bodybuilders and other athletes. Ronnie will be available to meet at the Ronnie Coleman Signature Series booth at the show on December 6th and 7th.
Dubai Muscle Show will also feature Kai Greene, American IFBB professional bodybuilder, who’s won three Arnold Classic titles in 2009, 2010 and 2016. Arguably the most inspirational person in bodybuilding and fitness, Kai has experienced an extraordinary journey, from starting out as an orphan living between foster homes and institutional facilities, to transforming his life through bodybuilding and becoming one of the top athletes in the world.
Recently he even turned to acting, with a role in the Netflix series Stranger Things.
Other international athletes set to appear at the event include Angelica Teixeira who is the 2017 and 2018 Ms. Olympia and 4x Arnold Classic winner from Brazil and Sadik Hadzovic who is an American IFBB professional Physique competitor and won his first ever Arnold Classic in 2015.
Many of the headline athletes will take part in on-stage talks and meet-and-greets throughout the weekend.
As of this year, Dubai Muscle Show has expanded to three days with one day dedicated to fitness trade professionals, who will have complimentary access to the event.
The b2b day will consist of a conference, networking functions, an awards ceremony, seminars and an exhibition with fitness companies showcasing the latest technology, equipment, sports nutrition, apparel and other fitness products from across the globe.
The two consumer days will feature some of the world’s most exciting sports competitions, such a strongman, calisthenics, boxing, mixed martial arts, kick-boxing, bodybuilding, weightlifting and many others – including some of the most exciting local, regional and international talent flying in from all over the world.