Elie Saab x Emaar: "I adore people from the same region working together"
“We as Arabs are so keen to have the right ambassadors and the right feel,” said Mohamed Alabbar, founder and chairman of Emaar Properties at an exclusive press conference held this weekend announcing his company’s collaboration with Elie Saab.
“Elie, what you have done is just amazing,” Alabbar continued. “You’ve dressed all the amazing women in the world, but what I think makes your brand so special is you: your humility, your beauty, and your manners. And I really say this from the bottom of my heart. I want to thank you for giving us the chance to work together.”
The luxurious gated island property, Grand Bleu Tower at Emaar Beachfront, will include one to three-bedroom apartments as well as four-bedroom penthouses with interiors by Elie Saab. The residential tower boasts views of the Arabian Sea, The Palm and Dubai Marina.
Emaar Properties Dubai, one of the largest real estate developers in the UAE, is the powerhouse behind projects including The Dubai Mall and the Burj Khalifa. Damour-born Saab first gained international recognition when he dressed Oscar-winning actress Halle Berry in 2002, with the Lebanese designer today best-known for his exquisite bridal wear. Queen Rania of Jordan is also a big fan of Saab's gowns.
Now, shifting to interiors, the Grand Bleu Tower at Emaar Beachfront is designed to honour the 1930s Art Deco movement, with the ground level floors dedicated to fashion boutiques, galleries and cafes. Every aspect of the building's decor inside is designed with the Elie Saab aesthetic in mind.
Speaking to GQ, Saab said the collaboration came at a good time for the brand. “We’re starting to prepare our furniture line, and building our image in hotel and lifestyle development,” said the designer, stressing the importance of working with the right partner. “The two brands are very dreamy. If you pass by Dubai and you see all these buildings – Emaar, Emaar, Emaar – it’s amazing. You feel proud, you feel alive.”
As for shifting from fashion to interiors? “I transfer my life [from project to project], so it doesn’t feel like I’m doing something very strange,” explained Saab. “For me it’s, if you like, some sort of break from fashion, or another version of it.”
Saab also added that the collaboration sends a powerful message to the world. “I believe it’s a very strong image for our area. I adore people from the same region working together.”