How Three Designers Turned High Fashion Sustainable For The Green Carpet Awards
The red carpet is, arguably, the final big hurdle when it comes to fully completing high fashion's foray into becoming permanently sustainable. After all, it's where the most resource-intensive, extravagant designs come to life in all their glory. At it's core, the red carpet is about excess and opulence above all else.
But it's not something the industry can keep up forever. Both to retain their moral standing in the fashion environment and keep up as the world becomes more vocal in its desire for sustainable products, fashion houses are increasingly turning to more efficient, eco-friendly practices to create their wares — something that's recognised at the end of Milan Fashion Week with the Green Carpet Awards.
As such, the Green Carpet has become the night of the year for extravagant, sustainable fashion, with designers bringing out their most revolutionary new designs to ensure they're dressing people in outfits that turn heads without costing the earth.
Check out how three designers — Hugo Boss, Zegna and Tommy Hilfiger, embraced sustainability in creative new ways below.
Zegna for Eric Underwood
"The woollen evening suit has been created from pre-consumer offcuts that were collected from Zegna's manufacturing process and mechanically recycled without the use of chemicals into new fabrics that honour and optimise the resources used for the original materials.
"Offcuts are often aasted dring garment manufacturing stages and giving materials another life through recycling is a way to integrate circularity and make use of waste streams. This concept is a key element of Zegna's #USETHEEXISTING project which focuses on reutilising waste and transforming it into new looks."
Tommy Hilfiger for Ian Somerhalder
"The shawl collar evening tuxedo is made form denim that incorporates Global Recycled Standard (GRS) certified recycled yarn derived from pre and post-consumer plastic bottles. The shirting is made of 100% Global Organic Textile Standard (GOTS) certified organic cotton.
"Harvesting single-use plastic bottle waste and reprocessing it into fabrics clears the environment of plastic pollution and optimises the resources used to produce the bottlees. Organic cotton mitigtes the environmental impace of conventional cotton through avoiding the use of toxic chemcial pesticides."
BOSS for Dylan Sprouse & G-EAZY
"The new BOSS Menswear Traceable Wool Capsule Collection brings together the brand's tailoring expertise with an ongoing commitment to finding more responsible ways to produce and finish premium garments. Created purely from traceable Merino Wool, each piece offers the assurance that the entire manufacturing process can be tracked from the origins of the fbrea to the creation of the final garment.
"[The] desirable properties of Merino wool include natural water-repellancy, odour resistance, moisture and temperature regulation, making it perfect for formal wear. The traceable process begins with sheep raised and shorn in New Zealand from ZQ-certified farmers who mee the highest on-farm standards.
"The wool is processed, dyed and spun by REDA, an Italian family-run mill that has been trusted by HUGO BOSS for over 30 years. REDA is constantly striving to reduce its environmental impact through integrating innovative machinery and operating with renewable energy and water-reduction systems."