The Coca-Cola Arena at City Walk is only weeks from launching, and the executive team behind the Dubai’s new dedicated live entertainment centre have spoken of what the venue will mean to the city and region in the coming years.
The result of a unique collaboration between Dubai-based developer, Meraas, Coca-Cola and international venue management company, AEG Ogden, the Coca-Cola Arena is set to be a game-changer for live events in the Middle East.
Canadian stand-up comic Russell Peters will be the first artist to play the Coca-Cola Arena on Thursday, June 6, and will be followed by Maroon 5 on June 14.
“It is a privilege for AEG Ogden as operator of the Coca-Cola Arena to be partnering with Meraas and Coca-Cola, said Guy Ngata, AEG Ogden’s CEO of the Coca-Cola Arena. “The opportunity to re-define the entertainment landscape here in Dubai and across the region is exciting and one that AEG Ogden is proud to have been involved in since 2015. Coca-Cola Arena will be the newest world-class entertainment venue further affirming Dubai as a global events driven city in the ever growing global live experiential economy.”
With a capacity of 17,000 and a stage set-up that can be changed to meet the demands of the entertainment, events, corporate and sports industries when required, this multipurpose arena comes with state of the art technology.
Inside the Coca-Cola Arena you will find 3,870 sqm of floor space, with a huge variety of stage configurations and a multipurpose drape reduction system that can scale the arena as required depending on the event and audience capacity.
The use of technology also extends to the outside of the Coca-Cola Arena, with the building’s façade wrapped in a sophisticated LED strip light system that can be programmed to change to create a striking display of visual effects.
As the first fully-enclosed and climate-controlled arena of its size in the region, the Coca-Cola Arena is the perfect home for a huge variety of performances across a variety of cultures, sporting occasions or conferences taking place during the hotter months of the year when staging events outside is not an option.
The design of the arena’s roof allows it to hold a whopping overall weight load of 190 metric tonnes, which means the Coca-Cola Arena will be able to accommodate spectacular light and visual effect shows from some of the biggest and best productions in the world with ease.
Multiple F&B kiosks located around the main concourses will serve a variety of refreshments to guests, while the corporate suites take the VIP experience in the region to a new level. Sustainability is also a key area that the Coca-Cola Arena is concentrating on with a huge effort taken to ensure compostable materials are used to maximise recycling possibilities.
Dubai’s new home of entertainment also boasts eight artist dressing rooms worthy of the world’s top performers and four sports team changing rooms that will be the perfect base for the very best teams visiting from around the globe.