Japan Unveils Immersive Expo 2020 Dubai Pavilion Design
Japan’s pavilion concept and design for Expo 2020 Dubai has been revealed, depicting a detailed reference to Arabic culture through a subtle integration of Japanese aesthetics.
Announced by the Japan External Trade Organisation (Jetro) on Sunday, the stand will showcase a façade embracing Arabesque and Japanese Asanoha patterns with notions reflecting the ancient trade network of the Silk Road.
“We are delighted with the concept and design of the Japanese pavilion and are certain it will add value to the prestige and legacy that global Expos represent,” said Nakamura, the Commissioner General of the Japanese Section, Expo 2020 Dubai. “By encouraging and inspiring the next generation to take initiative in the development of future solutions, the Japan pavilion will exist as a centripetal force to connect and communicate the vision of our potential in leading a future society based on the spirit, techniques, culture and elements unique to Japan.”
Hosting an array of events throughout the duration of Expo 2020 Dubai that will include workshop experiences, Japanese culinary art and cuisine, and diverse presentations and showcases, the pavilion will also present a high-tech presentation of water, wind, shadow and light composed with Japanese environmental aesthetics to represent the country’s identity.
“As the first International Registered Exhibition to be held in the Middle East & Africa region, Expo 2020 Dubai represents enormous opportunity for global exhibitors, like Japan, to showcase our social, cultural and economic initiatives to the global community,” said Tetsuya Azuma, Vice Commissioner General of Japanese Section, Expo2020.
“Through the unveiling of Japan’s Expo 2020 stand, we will be able to leverage the pavilion’s unique presence as a launch pad to develop and promote future relations and inbound tourism.”