Jay-Z Is Throwing A Bash So Over The Top, The VIP Pass Is A $60k Rolex

10 November 2019
Culture, Celebrity, JAY Z, ROLEX

Ball so hard got a broken clock, Rollies that don't tick-tock...

Would you expect anything less from hip-hop's first proper billionaire?

Any party thrown by one Shawn Carter, AKA Jay-Z, AKA the husband of Beyonce, AKA Hov, is going to attract attention. It's going to attract celebrities. It's going to attract the elite, whether that be from the world of business, sport or music.

Now, Jay Z has his biggest bash yet planned, the inaugral Shawn Carter Foundation gala — designed to raise money for projects close to Jay-Z's heart. All money raised on the night will, thankfully, go to charities and social project aimed at increasing opportunities for disadvantaged youth throughout America. It'll also support.

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So it's for a good cause. But that hasn't stopped Jay-Z from putting together what might be the gaudiest party this year, outside of the Met Gala, sending out legit Rolexes as VIP passes for the Gala's most distinguished attendees.

News of the gala's frankly ludicrous invites first started going viral when two music personalities close to Jay-Z, rapper Meek Mill and producer Swizz Beatz, posted Instagram stories of the, er, passes they received in the mail. Instead of the customary lanyard, wristband or fancily guilded invite, however, the invited specified that the VIP pass would take the form of the included black and gold Rolex Daytona, valued at somewhere around $41,442 USD.

Jay himself is a noted watch fan, having referenced high-end horology in his lyrics for the bulk of his career. Earlier this year he commissioned what many believe to be the most expensive Richard Mille timepiece ever made — a watch hewn entirely from blue sapphire.

According to Swizz, the pack also included a bottle of Ace of Spades Champagne, made by the Jay-Z-owned Armand de Brignac and valued at about $600 a bottle.

The gala itself, which is obviously sponsored by Rolex, is set to be an insanely extravagant affair. Held at Hollywood's Seminole Hard Rock Hotel and Casino, it'll feature live performances from some of Hip-Hop's biggest stars, and a blackjack tournament with (naturally) a $100,000 buy-in.

While not coming out with new music this year, Jay Z has continued what now amounts to the most lucrative business career ever put together by a hip-hop artist. He was named by Forbes as hip-hop's first true billionaire in June this year, with the wealth magazine estimating that his total fortune now "conservatively" totals $1 billion USD.

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"Jay-Z's steadily growing kingdom is expansive," they wrote, "encompassing liquor, art, real estate (homes in Los Angeles, the Hamptons, Tribeca) and stakes in companies like Uber." He has also expanded his portfolio to the rapidly-growing cannabis industry.

Via GQ Australia