LeBron James Is The Highest-Paid NBA Player For 2019-20 With $134M

27 October 2019
Culture, Sports, NBA, Highest-Paid Player, LeBron James, Stephen Curry

The sport’s top-earners made more off the court through lucrative endorsements and sports deals than their overly generous salaries

While most of us enjoy a game of basketball every now and then, our lives will most likely be spent waiting hopelessly for those sponsorship deals to come in – they won’t. But while we’re representing the amateurs of sport on the court, the professionals are proving that their added value to the team is well worth the big bucks.

Read More: This Is How Much The World’s Richest Athletes Are Earning Per Instagram Post In 2019

When it comes to the world’s highest-paid athletes, the NBA certainly produces some of the wealthiest. As we reported earlier this year, LeBron James’ rise to fame was proof of just how lucrative sponsorships and endorsements are for young athletes. Despite only entering the NBA in 2003, fresh out of high school, LeBron wasted no time in establishing himself as the most dominant player on court, becoming a household name and one of the sport’s most bankable stars.

The fact is: NBA players become global icons. You only need to look at Michael Jordan’s foray into acting with Space Jam to see just how commercial the basketball player’s face and name really is. But while Jordan is long-retired, the current players in the NBA are continuing to see a significant amount of coin land in their bank accounts. As Forbes reports, LeBron tops the ranking for the 2019-2020 season, but has earned more than twice as much from endorsements than his $US270 million in playing salary over his first 16 years.

The findings make LeBron the NBA’s highest-paid player for the sixth straight year. “It’s a record haul for an active basketball player,” writes Kurt Badenhausen in the Forbes report. “Nike is his biggest backer, and the company is naming a new research lab at its Beaverton, Oregon, corporate campus after James. Last month, the 17th iteration of his Nike signature shoe, the LeBron XVII, hit stores.”

Read More: Nike Has Given LeBron James His Own Building, As You Do

To induce some serious salary-envy, here are the 10 highest-paid athletes in the NBA for the 2019-2020 season.

LeBron James: $134.9 million
Salary: $54.8 million
Endorsements: $80.6 million

Stephen Curry: $124.9 million
Salary: $58.9 million
Endorsements: $66 million

Kevin Durant: $107.3 million
Salary: $56 million
Endorsements: $51.3 million

Russell Westbrook: $82.8 million
Salary: $56.4 million
Endorsements: $26 million

James Harden: $80.9 million
Salary: $56 million
Endorsements: $24.8 million

Kyrie Irving: $75.8 million
Salary: $46.4 million
Endorsements: $29.3 million

Klay Thompson: $69.9 million
Salary: $47.9 million
Endorsements: $21.9 million

Chris Paul: $68.1 million
Salary: $56.4 million
Endorsements: $11.7 million

Giannis Antetokounmpo: $67.1 million
Salary: $37.8 million
Endorsements: $2.3 million

Damian Lillard: $64.2 million
Salary: $43.7 million
Endorsements: $20.5 million


Via GQ Australia