Netflix has 154 million users, a spending budget of around $10.5 billion and, er, six Oscars. If there's one thing the streaming service is lacking, it's a glistening, plentiful awards cabinet full of golden statuettes. Sure, six Oscars is better than none, but have you actually watched any of the films that Netflix has taken home awards for? Alfonso Cuarón's Roma won three awards at last year's ceremony, but how many viewers at home actually made it through the full two hours instead of giving up and switching over to The Good Place? Icarus, The White Helmets and Period. End Of Sentence. are all brilliant documentaries, but they're not blockbuster viewing.
With Disney+ and Apple TV+ now on its heels, it feels as though Netflix needs an Oscar-winning hit that impresses the Academy just as much as its subscribers to keep attracting top-line talent and make sure those direct debits still come in. Can they do it? Well, if the 2020 Critics' Choice Awards nominations are anything to go by – and they absolutely are, the Critics Choice Awards are always a good indicator as to what will do well later on in awards season – then they've got it in the bag. Martin Scorsese's three-hour masterpiece for Netflix, The Irishman, has been nominated for an astonishing 14 awards, putting it ahead of Quentin Tarantino's Once Upon A Time In Hollywood as the most nominated film this year. It doesn't stop there: Marriage Story, which went up on the platform last Friday, also has seven nominations, Dolemite Is My Name has four and When They See Us has more nominations than any other show in the television categories, which could mean that Netflix will see a similar result with the Emmys.
If that's not enough to convince you that 2020 will be the year that Netflix dominates awards season, the Golden Globes nominations that were announced today also seem to favour Netflix's original content. While it's not as much of a clean sweep as the Critics Choice Awards nominations, The Irishman is still going strong with a total of five nominations, including Best Drama, Best Director and two Best Actor In A Supporting Role nominations for Al Pacino and Joe Pesci. Marriage Story also has five nominations, including Best Actor and Best Actress for Adam Driver and Scarlett Johansson, and Dolemite Is My Name has two nominations, Best Comedy Or Musical and Best Actor for Eddie Murphy. We're sure they're ordering in a bigger awards cabinet at Netflix HQ as we speak.