You won’t likely forget the name.
The newly built Dubai Arena is now the Coca-Cola Arena.
The rebrand has come after Meraas, the Dubai-based holding company behind the venue signed a 10-year agreement with The Coca-Cola Company for exclusive naming rights for the city’s first and biggest indoor, multipurpose arena.
With a capacity of 17,000, the Coca-Cola Arena is located at Meraas’s popular urban retail and residential destination City Walk in Dubai, and will open to the public officially on June 6 with a performance by Canadian stand-up comic Russell Peters
The arena will have the ability to host large scale live events 365 days a year. While adding another dimension to Meraas’ diverse portfolio of projects, the arena will also bolster Dubai’s status as a year-round global tourist destination while increasing live entertainment options for its residents.
“We are proud to have a company of such worldwide renown as Coca-Cola taking on the naming rights for the arena in the long-term,” said Abdulla Al Habbai, Meraas Group Chairman. “It is a testament to the unrivalled positioning of Dubai as a global tourism, leisure and entertainment hub.
“Given all the strong fundamentals now in place, the Coca-Cola Arena will undoubtedly attract world-class acts and performers from around the world to its stunning stage,” he added.
While Dubai has over the last two decades hosted many high profile concerts and sporting events across many venues, there remained a call for a dedicated entrainment arena that is modern and and easily accessible for local audiences.
“We are proud to be a part of this highly anticipated entertainment destination which demonstrates our commitment to the region,” Murat Ozgel, General Manager of Coca-Cola Middle East and Deputy President of Coca-Cola Middle East and North Africa, said. “The Cola-Cola Arena will build on Dubai’s thriving entertainment industry, positively contributing to the city’s ambitions to become a world-leading metropolis. The arena will create another iconic landmark in the city attracting visitors from across the world.
The state-of-the-art multipurpose Coca-Cola Arena has been designed will be a fully air-conditioned indoor arena with end-stage, central and half-stage configuration capabilities. It is also, significantly, the biggest multipurpose arena of its kind between Istanbul and Singapore.
“In line with Dubai’s vision to create a smart and sustainable city, we are committed to making the Coca-Cola Arena a sustainable venue in line with our 2030 Environmental Goals,” Ozgel added.
This includes incorporation of innovative elements such as humidity capture A/C units, light and water sensors, LED lights and an organic composter.
Day-to-day operations for the venue will be handled by international venue management company AEG Ogden, who also operate London’s O2 Arena, STAPLES Centre in Los Angeles, Mercedes-Benz Arena in Shanghai and Qudos Bank Arena in Sydney.
“This naming rights agreement is hugely beneficial for Dubai and Coca-Cola, which are both internationally recognised brands in their own rights,” Guy Ngata, AEG Ogden’s CEO of the Coca-Cola Arena said. “We are excited to grow our partnership over the next decade and further establish Dubai as a major destination for world music tours, sporting competitions, family show and corporate events.
As such, it is ideally positioned to host the most diverse productions. Major touring international artists, sporting events, comedy gigs, gala dinners, exhibitions and conferences can all be accommodated in the arena to the taste of the region’s diverse cultural palate.