Palace Skateboards' Adidas Golf Collaboration Was Revealed On The PGA Tour At The Weekend
In case you hadn't realised yet, Golf style is cool once again. In fact, we've devoted many a column inch to the brands and collaborations that, in the last few years particularly, have completely redefined the norms and boundaries of on-course style. From the likes of Nike and their collaborations with Off-White and Stone Island to upstart brands like Malbon, it's never been a more fashionable time to get into the game.
Now, after successfully trying their hand at injecting a little of their signature aesthetic into the sports of both Football and Tennis, Palace are bringing their unique brand of rave-infused, thoroughly British skate streetwear to the fold, announcing the latest in a long string of partnerships with adidas that will bring Palace-branded gear to the course.
Palace used the ever-so-slightly roguish, British multiple major winner Sir Nick Faldo to tease the initial launch. Set in a mock studio, the golfer-turned-real life broadcaster is seen on screen discussing the difference between American and British enunciations of the iconic sporting brand. "Do you say AH-dee-daz in America? In Britain we say AH-dee-daz, not ah-DEE-das," he quips.
Very shortly after, we got an idea of what the final collection looked like, as Adidas' roster of players took to the weekend's Genesis Open wearing items from the Palace x adidas collection. Among them were some of the three stripes most marketable players, from former world number 1 Dustin Johnson, to Masters champion Sergio Garcia, to rising star Xander Schauffele.
Palace's Instagram post revealed their signature typeface worked into a new golf ball logo, while the Adidas Palace crossover logo is shown with Neon accents, and a couple of days after, Palace shared another post detailing a few of the pieces that were set to release.
An entire collection of course-friendly apparel will be on offer, from modern, patterned grandad-collared t-shirts, to Palace-branded golf pants, to hats, to an all-white rework of adidas' 360 boost golf shoes.
Speculation about when and where the collection will drop to the wider public is still very much open to debate, but it's more likely than not that the collection will arrive in streetwear stores rather than Golf outlets.
adidas have simply confirmed that the collection is 'coming soon,' but we'll be sure to bring you more details on the collab as they surface. You can find out more at adidas' website.
Looking to head out on the course yourself? Check out The 10 Best Golf Courses In Dubai, Abu Dhabi, and The UAE.