The Mr Robot and Bohemian Rhapsody star is the face of Saint Laurent’s S/S 20 campaign, shot by David Sims.
The resulting six-strong shoot is a study in awkward genius by Malek, who wears Anthony Vaccarello’s collection for Saint Laurent with ease.
Said collection, said Vaccarello at the Saint Laurent show in July 2019, used 70s Marrakech via 21st Century LA as inspiration.
Add to that a healthy dose of Mick Jagger and you have a collection that is both glitzy and masculine, sparkly but sartorial.
“Vaccarello understands, as Jagger did, that a man never looks more masculine than when he’s in satin and sparkle.”
But if that sounds daunting, it needn’t be. Saint Laurent’s designers know that if you want people to dress flamboyantly, sometimes you need to meet them halfway. They also know that the colour black means you can get away with anything.
A shiny satin shirt? Make it in black. A red satin bomber with a with fleur de lys motif? Match it with black trousers. Swap the plain slacks for incredible bejeweled trousers? You guessed it: make them in black.
The point is this: Vaccarello and Saint Laurent’s SS20 collection looked wearable on the catwalk and even more so in the campaign. And if you’re looking for someone who can evoke a 70s rock star aesthetic, you’d have to look long and hard to find a better man than Malek for the job.
You can next see Malek on screen in the new Bond film, No Time To Die, where he plays Safin, the facial scarred villain to Daniel Craig’s Bond. Where that role takes his on-screen persona after that is anyone’s guess, but it looks like another astonishing year for him.