Ric Flair Has Signed With Adidas In The Most Out-There Sneaker Deal Of The Year
Adidas have made a renewed name for themselves of late by hopping into bed with more obscure personalities as potential collaborators.
Now, they're tapping into the wrestling community for the first time in an eyebrow-raising way, having apparently signed an endorsement deal with the, Rolex wearin', diamond ring wearin', kiss stealin', wheelin' dealin', limousine ridin', jet flyin' son of a gun himself, Ric Flair.
Shortly after signing the reported deal, he appeared in an impromptu video interview with TMZ Sports, where he announced his new deal the only way he knows how: cutting an '80s WWE-style promo.
"Ready for the good news? adidas thinks I’m ‘The Man.’ I signed a deal with them, and we’re fixin’ to make Nike the second brand, OK? It’s not gonna be Air Jordan anymore, it’s gonna be Air Flair and I can’t jump," he said, signing off with his trademark 'woo!'.
He followed up announcing the deal with a Twitter post shortly after, adding the #AdidasStrong hashtag for good measure.
It's worth noting that, for now at least, Adidas themselves haven't confirmed the deal on their part, so it's uncertain as to just what a Ric Flair sneaker deal will look like.
Could they bring out a line of old-school wrestling-inspired training gear? Or perhaps a series of sneaker colourways inspired by his trademark robes? Right now, it's anyone's guess, and quite frankly, we'd probably buy them all.
Flair's deal adds him to a seriously strong list of legitimate Adidas athletes, while also making him the latest in a string of more obscure, pop culture-inspired collaborations for the brand.
The three stripes have recently brought out collabs with Beavis and Butthead, Game of Thrones and Dragon Ball Z, just to name a few.
Flair himself has been in the headlines as of late, as he's involved in a trademark dispute with the WWE over the nick name 'The Man'. WWE trademarked the name for use by female superstar Becky Lynch, while Flair claims that he used the name throughout much of his career.
I asked @BeckyLynchWWE about Ric Flair’s recent remarks about wanting to file a trademark for the “The Man” phrase.
Lynch: “All I can say about Ric is, I like Ric. He's been a good friend to me over the years. We'll see what happens with that."— Marc Raimondi (@marc_raimondi) 9 September 2019