Something Exciting Is Happening On The Rooftop Of Fendi’s Rome HQ

22 June 2020
Fendi's headquarters at the Palazzo della Civiltà Italiana in Rome

Fendi's headquarters at the Palazzo della Civiltà Italiana in Rome

Haute couture + classical music = yes please

Romans will be treated to an unexpected auditory delight this weekend. Fronted by superstar violinist Anna Tifu, the Accademia Nazionale di Santa Cecilia Orchestra will be performing from the rooftop of Fendi’s Rome headquarters, in a special performance titled ‘Fendi Renaissance – Anima Mundi.’

And although the sounds floating through the air around the Palazzo della Civiltà Italiana will be heavenly, in the true spirit of our quarantined reality, the luxury Italian fashion house will live-stream the performance in full.

The ensemble will play a rendition of Antonio Vivaldi’s ‘Estate’ from his legendary violin concerto, The Four Seasons. The whole thing will be performed al fresco, so here’s hoping for a fine and mostly sunny forecast. 

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For the occasion, Tifu will be dressed in not one but three different Fendi Haute Couture looks. Which is just as impressive as it is awe-inspiring – defined by intricate hand-applied details and the most luxury fabrics money can buy, couture is incredibly delicate to wear. And as anyone who’s ever witnessed a performance of ‘Estate’ will know, it’s a piece of music that demands to be played with sincere passion. Needless to say, this performance will put the maison’s haute couture through its paces.

But not only will Tifu be wearing the finest Fendi attire – she’ll be playing an Antonio Stradivari “Marèchal Berthier”, which is a very prestigious violin crafted by the greatest violinmaker in history.

This collaboration between Fendi and the Accademia Nazionale di Santa Cecilia Orchestra was born through both entities’ deep love of Rome, and the desire to share the message of rebirth through art, fashion and music. One of the countries hit hardest by COVID-19, as Italy eases out of lockdown, it’s a message that won’t go astray.

Violinist Anna Tifu in Fendi Couture. (Image via Fendi)

“The performance will be celebrated on the day of the summer solstice, symbolizing the common desire to restart, reunite and re-join,” said the Fendi brand in a statement when they announced this special event. 

According to the brand, the musicians will convene at dawn on June 20, under the arches of the Palazzo (maintaining social distancing, of course), to play the first movement of 'Estate'. They will then meet on the rooftop at dusk to play the final movement. This coming together will symbolise a rekindling after “months of forced separation… celebrating together the warmth and music of summer.”

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Fendi’s love and support of Italian culture goes way, way back. In addition to providing us with something creatively nourishing to watch this weekend, ‘Fendi Renaissance – Anima Mundi’ is a testament to the brand’s imagination and optimism, at a time when it’s never been more challenging to muster both.

You can view the concert at fendi.com


Via GQ Australia