The World's Preppiest Jet And A Letter from Ferrari

03 August 2019
Ralph Lauren, Philipp Plein
And more travel trauma from the world’s fashion elite

It was a week of fashion travel emergencies.

On Tuesday, Ralph Lauren announced that the company had sold its corporate jet. The plane was sold, an executive told Kim Bhasin of Bloomberg, in order to create “a meaningful cultural shift” in the organization.

The icon of American aspiration without a company jet? What other reason is there to start a business than the dream of being on a plane with only people you’ve met and 1-2 lobsters per person? Admittedly, most people were probably not aware that there was a company jet. And if they were aware, they likely assumed it was the fifth propeller plane ever built in America, purchased by Ralph himself at the mouth of the Rio Grande, where he acquired the plane by trading three horses—two he broke personally, and one broken by the ghost of Teddy Roosevelt.

In fact, a 2013 story over at Behance.net (is that pronounced like “Beyonce”? Just go with it) details a redesign of the plane, done to “express the Ralph Lauren lifestyle.” There’s a single seating area for Ralph and his wife Ricky, a dining area, and a control board “inspired by [the] dashboard in the interiors of luxury antique cars collected by Ralph Lauren.” This is a plane with taste; a plane that loves a long afternoon of tennis and its gin and tonic at 5:30 pm. Whoever bought it got such a nice plane!

More worrisome travel news arrived later in the week, when celebrities including Leonardo DiCaprio, Harry Styles, and Prince Harry—aka the three graces of deep, masculine caring—gathered in Italy for Google’s Annual Camp, a week of mysterious programming that last year included a Sting concert (if he didn’t play “Desert Rose” I will DIE). Social media is banned, but the fine folks at Forbes.com remind us that “superyacht owners enjoy showing off their celebrity guests throughout the week’s activities and high profile lunches.” See David Geffen’s Instagram account for inspo. This event has not-so-faint echoes of the Sun Valley conference that took place in Idaho just weeks ago, only this one has a hotter guest list and a more glamorous location. Only here, most of the attendees arrived by yacht or plane, which some people are saying is bad for the environment, which seems extremely true.

I worry for our billionaires. Are they really so bored in the balmy seas of Portofino or the cool peaks of Montana that they need some kind of “summer camp” to give them a sense of millionaire/billionaire purpose?

And if designers and the people who rub their designer-clad elbows didn’t have enough travel woes, Philipp Plein has received a cease and desist for taking a pic of his own Ferrari. Posting from Lugano, Switzerland, which I’m sure is a hotbed for financial arrangements written in high legalese, Plein shared an image of a letter he received from Ferrari for posting a photo of his own green shoes on his own green Ferrari: “In these pictures,” the letter reads, “Ferrari’s trademarks are used again for promotional purposes of your brand and products, unlawfully appropriating the goodwill attached to them.” Plein adds that he is “disappointed and disgusted” because “obviously I love cars and ESPECIALLY FERRARI !!!”

Who is Philipp without his Ferrari? Who are celebrities without their visits to Geffen’s yacht? Who is Ralph without his jet? We soon shall see. Somehow, I can’t help but feel that the future has finally arrived.


Via GQ