While the Academy Awards is steeped in tradition, which in some cases keeps costs down somewhat, anyone who has anything to do with the Golden Globes, from the HFPA that hosts it, to the actors and film producers that are hoping to win, sink a ton of money into ensuring that their night is as illustrious and memorable as any award show to come after it.
$10-20 million - The cost of putting on the Golden Globes
Unfortunately, because the HFPA doesn't publish their annual reports publically, the only way we can really get a handle on just how much the Golden Globes' Live Show costs to put on is to look at something similar: in this case the Academy Awards. According to The Guardian, citing the Academy's annual financial report from 2016, the direct cost of the live 1,500 person award show ran up to about $22 million. This included:
"Show producers’ fee: $100,000 each, for Michael De Luca and Jennifer Todd.
"Host’s fee: $15,000, union minimum, for this year’s MC, Jimmy Kimmel.
"Dolby theater: hire fee not known, part of a complex deal linked to Dolby’s naming rights to the theatre, but the Academy has a 20-year agreement.
"Oscar statuettes: gold-plated bronze, costing around $900 each.
"Red carpet: $1.50 per square foot, for a 500ft x 33ft carpet, comes in at $24,700.
"Catering: no total figure available, but Wolfgang Puck is expected to spend roughly $20,000 on chocolate and $25,000 on steak for the traditional 1,500-seat aftershow meal."
The Golden Globes is a slightly smaller affair, with a smidge under 1,200 people attending each year, but it's reasonable to assume the costs are fairly similar.
$100,000+ - The amount the host gets paid
While hosting the Oscars is arguably the more prestigious hosting gig, hosting the Golden Globes is actually known as the best-paying job on the award circuit. According to Vanity Fair, Amy Poehler and Tina Fey's stint hosting the awards in 2013 brought them in a paycheque "in the low six-figures", whereas the Hollywood Reporter said that the Oscars host only receives between $20,000-$35,000 to play the same role.
$50,000+ - the cost of getting an actor ready
The New York post did a great breakdown of the amount it truly costs to kit out an actor for the night, particularly when it comes to female actors, who have more needs when it comes to styling and accessorising. Amy Adams' appearance at the 2015 globes, for instance, racked up a total bill of at least $50k, including a loan dress worth about $20k, almost $10 grand worth of hairstyling from a celebrity stylist (most of whom charge a day rate of over $3 grand), about the same on make-up, and almost $30k in jewelry loans from the likes of Tiffany and Co.
$500,000 - The cost of getting a movie nominated
While it's reasonable to assume that the award selections are carried out by a crack team of wizened old movie snobs, there's a whole lot more to it.
Specialist teams actually exist to get certain films (and in the case of the Golden Globes, TV shows), nominated for awards, with stephenfollows.com estimating that it costs somewhere between $5-8 million to get a film specifically nominated for an Oscar (including over $500,000 on other awards, the bulk of which you have to assume would go towards getting a GG nod).
$950,000 - The price of a 30 second ad spot
While ad campaigns for the Oscars generally cost a company millions, the price of an ad campaign to go up during the golden globes is also on its way to cracking seven figures. According to Statista, a 30 second ad spot during last year's ceremony came at the cost of $679,000USD, and that figure is only set to go up.