When Life Gives You Shattered Windows, Make T-Shirts

15 January 2020
Culture, Business, Tesla, Elon Musk, Cybertruck
Image: Frederic J. Brown/AFP via Getty Images

Always one to find the silver lining, Elon Musk is now selling merch commemorating Tesla's iconic broken bulletproof window mishap

Whatever you have to say about Elon Musk, the guy has a sense of humour and Tesla’s newest piece of apparel is proof. 

In November last year, Tesla debuted its new Cybertruck. The Blade-Runner-inspired design of the truck drew a lot of skepticism when it was unveiled, but the best moment for all the schadenfreude-loving viewers was when the truck’s supposedly shatterproof windows didn’t make it through the live demo.

Following the presentation, Tesla’s stock tumbled 6% costing Musk almost $1.2 billion dollars in a day's work. Now, the electric car manufacturer is trying to take lemons and make lemonade with the newest addition to their merch catalogue. 

Having a laugh at themselves, Tesla took the image of the shattered window and printed it onto a simple black tee. Musk introduced the t-shirt on twitter saying that it is “bulletproof & makes you buff!” We're sure we don't need to tell you this, but don't take his word for it.

Retailing for $35USD the t-shirt is currently only available in the United States, but hopefully, you’ll be able to represent one of 2019s best memes soon. In the meantime, we can all appreciate the art of turning a low moment into a highlight.


Via GQ Australia