Jeff Bezos Has Finally Brought Amazon To The Middle East

By Anna Ivanova
01 May 2019
Souq, Amazon, Tech
Two years after the American tech giant completed its $580m takeover of Emirati marketplace, Amazon Middle East is now ready to go

It’s been a big few months for mergers and acquisitions in the Middle East, and while recent talk has been on Uber’s $3.1bn deal to buy Careem, one struck two years ago has finally come to fruition – meaning you can now shop Amazon direct in the Middle East.

Having became unofficially known as “the Amazon of the Middle East” since its 2005 launch,'s nickname finally stuck today, 24 months after the $580m deal with Bezos that has led to the launch of

A new local shopping experience for customers in the UAE, featuring over 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US.

Customers who visit the Souq website are redirected to the new domain with a message from Ronaldo Mouchawar, who founded Souq as an auction site linked to internet portal Maktoob.

“Today marks a proud day for Souq and Amazon, a day that we have been working towards since the two companies came together in 2017,” said Ronaldo Mouchawar, co-founder of Souq, Vice President of Amazon MENA.  “ brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers. Our combined team in the region has grown to over 3,600 employees, and each and every one of us is thrilled to invite UAE customers to join us on this journey, where we will continue to grow our product range, ensure great prices, and provide a convenient and safe shopping experience.”

The thousands of merchants who were selling on Souq are now selling on UAE businesses of all sizes can sell their products on the online marketplace, with access to easy listing tools, safe payment processing, promotional features to help them get discovered by customers, and simplified logistics solutions with Fulfillment by Amazon (FBA).

Shoppers can search for products and pay in AED using local and international credit cards or cash on delivery.

For the first time ever at Amazon, Arabic language has been introduced to both the mobile app and the website, which makes the e-shopping experience more localised.

Customers shopping on will continue to enjoy free next day delivery on orders above AED 100 as well as paid same day delivery to select areas in the UAE.

Souq will still be available in other countries where it operates, such as Saudi Arabia and Egypt.