There are two types of people in this world: those who have seen The Avengers and those who have not seen The Avengers.
Admittedly, the latter is a population of very few and when such pop-culture ignorance is made known, it’s usually met by consternation from others. It’s the reason why phrases like, “You haven’t seen The Avengers? How are you walking around right now? How are you breathing?”
It may sound extreme, but such is the Marvel fandom that surrounds this franchise that makes this a standard response.
The anticipation for Avengers: Endgame is high. Sure, there are movies that people look forward to, but this is a level of anticipation that is unprecedented in movie history; had Marvel Studios simply set a release date and never dropped a trailer, people would still have flocked to the cinema and made it a box office smash.
When the first teaser trailer dropped, in 24 hours it became the most viewed ever with 289 million views. That smashed the previous record of 230 million views, set a little over a year ago by the studio’s previous film, Avengers: Infinity War, closely followed by the new Lion King teaser which pulled 224.6 million.
The trailer also set a record for Twitter conversation for a movie trailer in the first 24 hours – with 549,000 mentions – soaring past previous record holder Avengers: Infinity War (389,000) and Black Panther (349,000).
Marvel took to Twitter to thank the fans, saying in a statement: “To the greatest fans in the world, thank you for being there from the beginning until the endgame and making this the most viewed trailer in history with 289M views in 24 hours!”
To the greatest fans in the world, thank you for being there from the beginning until the endgame and making this the most viewed trailer in history with 289M views in 24 hours! pic.twitter.com/oWBDCe4e0m— Marvel Studios (@MarvelStudios) 8 December 2018
And if practically breaking the Internet wasn't enough for them, Disney shared a statement in December last year regarding the highly anticipated film's ending.
According to a German press release from Disney, the forthcoming chapter in the Marvel Cinematic Universe will end in a "bombastic bang." It may sound like a Shaggy song, but we're pretty sure that when April rolls around, the Marvel will deliver just that - the bang that is, not the Shaggy song.
The translated statement reads: “Dear colleagues, It is the most expected trailer of the year. What started with Iron Man in 2008, is going to end with a bombastic bang. After lots of adventures and the most dramatic final in the recent movie history of Avengers: Infinity War, all threads of the Marvel Cinematic Universe converge to the ultimate, game-changing showdown.”
The latest trailer has given us greater insight into what we can expect from the film, but it seems the thing everyone was most excited about was the appearance of Tony Stark. It's particularly moving to see Robert Downey Jr.'s character as it was Iron Man who kicked off the superhero-saturated world we currently live in back in 2008, so it would only be fitting that he sees the Avengers off.
The end of Avengers: Infinity War didn't leave the heroes in the best places, and the latest trailer drives this point home. A repeating mantra is that the Avengers will do "whatever it takes" to try and undo the damage that Thanos has done - even if Thanos himself fails to make an appearance in the trailer.
Other notable developments include a slick, white Avengers uniform that the heroes will be sporting in their last ditch plans to save the world. The trailer also ends with a surprise scene with Brie Larson's Captain Marvel and Chris Hemsworth's Thor.
TONY STARK IS ALIVE!!!!!! ANTHONY EDWARD "TONY" STARK IS ALIVE AND WELL AND BACK ON EARTH AND I'M CRYING MY EYES OUT ALREADY MY BEAUTIFUL MAN LOOK AT HIM#AvengersEndgame #TonyStark pic.twitter.com/ujo0IbVLXP— tiz ⊬ |158| (@odetokeons) 14 March 2019
Shortly after, Disney took to the internet to drop the first official plot synopsis of the film. The full synopsis reads:
"The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, Avengers: Endgame."
Oh, and did we mention that said final stand will apparently last for three hours?
In an interview with Collider, directors Joe and Anthony Russo claimed that the three-hour runtime might just stick, especially if test audiences continue to display super-powered bladders.
"We're still at the three-hour mark," Joe Russo said.
"We have screened the movie four times for audiences now," Anthony Russo told Collider. "For the first three screenings, not a single person got up to go to the bathroom."
Now, the film has been confirmed as having a 3 hour, 2 minute run time. This makes Avengers: Endgame by far the longest film in the Marvel Cinematic Universe, 20 minutes longer than 2018's Avengers: Infinity War.
Eagerness for the film will undoubtedly continue to increase but for the moment we'll have to wait.