Farfetch Reveals Exclusive Capsule Collection With Balenciaga
Balenciaga and Farfetch Limited, the leading global technology platform for the luxury fashion industry, have globally launched an exclusive capsule collection comprising of limited editions across ready-to-wear, shoes and accessories for women, men and kids.
Farfetch customers will gain access to exclusive Balenciaga pieces in previously unseen colours and fabrics, with the collection created exclusively without leather, fur or down.
Selected ready to wear and bag styles feature illustrations of threatened animal species symbolic of gentle strength: the Northern White Rhinoceros, the Asian Elephant, the Blue Whale and the Giant Panda.
These endearing graphics touch on a human desire to protect, consequently connecting people to an urgent and universal cause: conserving species. Farfetch is proud to champion collaborators who are focused on positive impact and wholeheartedly support Balenciaga’s continued efforts to raise awareness for such causes.
José Neves, Founder, Co-Chairman and CEO at Farfetch said, “At Farfetch, Balenciaga is extremely popular with our global customers, so we are thrilled to launch this new capsule collection in collaboration with the brand, consisting of exclusive pieces that cannot be found anywhere else. We think the collection will delight people who are existing fans of the brand, as well as capturing the imagination of new fans as well.”
The Chief Executive Officer of Balenciaga was equally excited by the collaboration.
“Balenciaga is pleased to launch this exclusive collection," Cédric Charbit said. "Bringing awareness to threatened species and supporting the conservation actions of IUCN is part of our vision.”
The creative campaign, directed by the Balenciaga team and shot against natural landscapes, provides an overall feeling of serenity and peace. The juxtaposition of fast and slow allows global consumers to experience a sense of calm in a bespoke digital environment.