Mo Salah, Lionel Messi, Pepsi

Middle East Goes Into Meltdown as Mo Salah Joins Lionel Messi

By GQ Middle East
12 February 2019
New Pepsi commercial taken as a glowing endorsement of just how far the Egypt and Liverpool star has come in two years

If there were any doubts before as to where Mohamed Salah stands amongst the world’s best players, there’s none any more.

The answer is, next to Leo Messi. Literally.

Since joining Liverpool, Salah has had an astonishing 18 months which has seen him break one goalscoring record after another, mentioned in the same breath as Messi and Cristiano Ronaldo and become a cultural icon in the Middle East and across the world.

Now a new Pepsi commercial shows the Egyptian superstar trading jokes and football tricks with arguably the greatest footballer of all time. And football fans are loving it.

 

Not surprisingly, the video has gone viral with Salah’s fans on social media hailing it as proof of his transformation from still only a footballer of potential at Roma two years ago, to one of the best on the planet today.

 

Some even joked that Messi was some lucky fan of Salah who won a competition to appear in Pepsi ad.

Last week, leaked behind the scenes footage at the Pepsi shoot showed Salah displaying some incredible accuracy with a football.
At the same time, similar footage emerged from Messi’s own shoot.

While the two did not film their scenes together, the juxtaposition of the two videos, not to mention the two players in the resulting commercial, is sure to raise the Egyptian superstar’s already skyrocketing profile even higher.

It’s not the first time in recent weeks that Salah has been involved in a marketing campaign that has captured the public’s imagination.

Three weeks ago, the Liverpool forward deactivated his social media accounts after cryptically posting a tweet that said: “2019 Resolution: Time to get in touch, for real.”

After a few day’s absence, and a lot of speculation, it turned out that Salah’s attention-grabbing move was part of DHL campaign aimed at encouraging his fans to show him their devotion through more than just social media posts.

 

In 2019, Salah has carried on where he left off last year, leading Liverpool’s title challenge and topping the Premier League goalscoring charts.

Things just keep getting better and better for the Egyptian King.