Amazon Prime Has Launched In The UAE And Now We’re Really In Trouble

11 June 2019
Amazon, Amazon prime, Souq.com
Amazon has followed it's acquisition of souq.com in the UAE with the launch of Prime, and our shopping senses are tingling

Now we don’t want to be party poopers on this or anything, but if online shopping has taught us anything, it’s that if there’s free delivery on offer, then we’re ordering way more stuff, way more often. Amazon Prime launching in the UAE … it has us in its crosshairs.

Our own weaknesses aside, it’s a swift bit of business from Amazon, having followed its May acquisition of Souq.com and full UAE roll-out with the announcement of its Prime option.

For the uninitiated, Prime is Amazon’s premium membership programme and currently used by more than 100 million paid members in 17 countries. But we’re not just talking shopping, here. If you’re Prime, you not only have free delivery on millions of items, but you’ll also get access to exclusive and award-winning Amazon Original series and other popular movies and TV shows with Prime Video, video game benefits with Twitch Prime, exclusive Prime member deals and more (perhaps push them on the ‘more’ bit).

Prime members will enjoy free next day delivery across the UAE with no minimum purchase on Amazon’s ever-growing range of hundreds of thousands of products. In addition, nearly 90 percent of the population will benefit from a 50 percent discount on same day delivery for hundreds of thousands of products in Dubai, Abu Dhabi, Sharjah, Al-Ain and Ajman. They’ll also enjoy free delivery in six to nine business days for international orders over Dhs100 on five million Prime eligible products shipped from Amazon US. You can sign up for a free 30 day trial now, and also get a Dhs12 per month deal until October 31. Regular prices come in at Dhs16 per month or a Dhs140 annual deal.

What does that all mean? Well, we’re hoping that it looks something like this: Friday morning, you on your sofa buying some fresh kicks while watching Tom Clancy’s Jack Ryan, the Manchester City doco All Or Nothing, or maybe even Downton Abbey… you know, no judgement.

Except, perhaps, on the sneakers.