Apple Customers Spent $2 Billion On The App Store In A Week To Kick Off 2020
If we’ve learned anything from failed New Year’s resolutions of the past, strict rules can be broken and try as we might to pursue our goals with unwavering motivation and diligence; sometimes we need a little help to stay on the right track. And while friends and family members can help to keep us accountable, apps are easier. There’s less tension, you can probably customise it to be an emoji-littered notification rather than a voice reminder, and in the chance we do cave and break our resolutions, nothing eases the guilt quite like a swift “Delete” of the app.
It appears most of us have the same idea: that when it comes to keeping our resolutions, we enlist the service of apps. Not surprisingly, sales are booming for Apple’s App Store, which set records for single-week and single-day sales over the holiday period. Between Christmas Eve and New Year’s Even, Apple customers spent $US1.42 billion on the App Store. They then went on to set a single-day sales record of $US386 million on New Year’s Day alone, according to Apple reports.
According to CNN, the most popular apps for iPhone users that required payments were Facetune, the infamous photo-editing app for iOS or Android phones, followed by the employee scheduling app HotSchedules and the DarkSky weather forecast app.
As for Facetune however, it seems any desire to live the New Year as authentically as possible by embracing natural beauty and with it, personal flaws, has gone out the window with the same swiftness of clearing the fridge New Year’s Eve of all sugar and processed food in the hope we’ll awaken on New Year’s Day with an appetite for kale and morning exercise. Instagram may engage with hiding likes in the hope it sees us all use the platform for storytelling as opposed to equating our self-worth with validation through likes, but the filters the platform provides continue to distort our ideas of beauty. In an essay titled “Instagram Face”, Jia Tolentino describes the impact of apps like Facetune for The New Yorker, writing that “contemporary systems of continual visual self-broadcasting – reality TV, social media – have created new disciplines of continual visual self-improvement. Social media has supercharged the propensity to regard one’s personal identity as a potential source of profit – and, especially for young women, to regard one’s body this way, too.”
In terms of gaming, “Mario Kart Tour”, “Call of Duty: Mobile”, and fan-favourite “Fortnite” made the list of top 10 free games. Meanwhile, “Minecraft”, “Colour Bump 3D” and “Stardew Valley” were some of the top 10 paid games.
If the lucrative spending of customers on the App Store proves anything, it’s that despite the saturated market, consumers are still willing to spend money on smartphone apps should they appeal to their interests and goals. App sales have continued to grow year over year and show no signs of slowing down.