Apple has Bought the Rights to Produce its First Two Films
Now seemingly content with everything they've done so far to dominate the music industry, Apple are finally entering the video content game after years of speculation as to when they'd rise up to have a crack at the video streaming giants that have come to take over the worlds of film and TV in such a lucrative way.
A report from the New York Times earlier this year shone a little light on Apple's feverish work to get their streaming service ready for a 2019 launch, with the Cupertino tech giant having reportedly undertaken 12 TV and movie projects. Nine of these were said to be 'straight-to-series', meaning they're set to skip the pilot phase altogether. Some of the 40 projects Apple are known to have planned include a psychological thriller directed by M. Knight Shyamalan, an anthology from Steven Spielberg, and a project entitled Amazing Stories, the creation of La La Land director Damien Chazelle.
Outside of this, Apple has now begun acquiring the rights to exclusively distribute some of the hottest properties in TV and film, starting with two very different pieces of content: The Elephant Queen, a nature documentary narrated by Chiwetel Ejiofor, and Wolfwalkers, an animated film from respected studio Cartoon Saloon. The conceptual trailer for Wolfwalkers tells the tale of a young girl with her wolf-hunting father moving to Ireland, where she meets a girl who transforms into a wolf herself.
Apple benefits from already having a successful basis for a streaming platform up and running in the form of Apple TV, along with an operating budget somewhere around $1 billion. This figure, which experts project Apple will far exceed, has allowed it to outbid even its biggest rivals to the rights for major upcoming projects, despite Netflix having an operating budget eight times larger.
Apple's streaming service is set to debut in 2019, however it's not known how much Apple Original Content will be ready for the service's debut. Considering that Apple have reportedly outspent both Netflix and Disney in recent months in a race to get their service up to par, we expect that they'll be aiming to make a fairly big splash in the industry from the outset.