Apple’s New Mac Pro Is Customisable, Fast, And Could Cost You More Than A New BMW

15 December 2019
Gear, Apple, Mac Pro, Gadget
Image: Brittany Hosea-Small/AFP via Getty Images

An entry-level model will set you back $8,811, and that’s only with a paltry 256GB of storage

Amazingly, even despite having launched a new line of iPhones, noise-cancelling AirPods, and reportedly now even working on the development of Virtual Reality headphones, Apple still have time to show some love to their other OG products. And today, that product in question is the Mac Pro.

The redesigned Mac Pro and its optional Pro Display XDR are something to behold. Ever since the product was first announced, fans were waiting with eager anticipation for its release but the question everyone wanted answered was that of price – knowing Apple’s keen eye for detail and rigorous testing period, it seemed likely that such an upgrade would be accompanied with a hefty price tag. Having launched the product today, many are now realising just how much the new Mac Pro is, with the entry level product setting you back $US5,999 (approx. $$8,811 AUD). And with that kind of money, you’re only just getting a paltry 256GB of storage.

With that kind of price point, it appears that Apple isn’t particularly interested in selling the Mac Pro to its everyday consumer. Instead, they’re going after the gamers, which isn’t such a bad move, considering the ever-increasing popularity of gamers and their particularly lucrative contracts (for the competitive ones at least). It also will be a computer for hardcore developers, animators, audio producers, or other professionals who really, really need that much power in a single computer.

So, when it comes to upgrades, the Mac Pro can get very expensive, very quickly. For an additional $7,000 you can get the vaunted 28-core 2.5GHz Xeon, and a staggering $25,000 for 1.5TB of RAM. Even the 24-core processor will set you back another $6,000.

According to the tech company, the case has been designed specifically to allow the swapping of parts, meaning consumers can tailor their computer to their own liking. In an effort to personalise computing, Apple is affording consumers the opportunity to install an improved processor, memory storage, and even $US400 wheels to make the rig transportable. You can even purchase a $US999 Pro Stand in order to flip the computer into portrait mode, as opposed to just using Apple’s VESA mount adapter to have it installed to a pre-existing stand.

As Quartz suggest, “Apple co-founder Steve Jobs once referred to the computer as “a bicycle for the mind.” The top-of-the-line version of Apple’s newest desktop computer, the long-awaited refresh of the Mac Pro, however, costs more than any bicycle I know of. In fact, it’s pricier than a new BMW 3 series.”

It’s probably not the thing you’d pick up at random, nor something you’d be gifting this Christmas. It’s an investment piece, and a very expensive one at that. But wow, Apple certainly know how to make an already-good computer better.


Via GQ Australia