Aston Martin Will Basically Build You A Bat Cave Underneath Your House
It's fair to say that Aston Martin, after a long time essentially playing off the success of the DB9, have really come back into their own creatively of late. They're pushing boundaries in new places that other luxury car marques simply aren't, from the luxury Aston Martin Residences that have just sprung up in Miami, to the radical facelift that came with the all-new Vantage in late 2017.
If there's a way to push the boundaries in the overall world of automotive design right now, Aston Martin probably have their fingers in the pie. But their latest project goes beyond anything conceived by a car company (to our knowledge) at least that we've seen so far, including Porsche Design's recently-revealed yacht.
"Imagine a home or luxury retreat built around your car,” said Aston Martin Design's Chief Creative Officer Marek Reichman, unveiling the fantastically named Aston Martin Galleries and Lairs – a bespoke design service that will personalise the space you use to store your presumably very impressive Aston Martin collection.
"Picture creating the ultimate space to showcase your own automotive works of art. This is now achievable with this new offering. For the car enthusiast, the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space takes Aston Martin ownership to the next level.”
The entire project is the result of the aptly-named Aston Martin Q division – named after the Bond scientist who's workshop will no doubt inspire a good deal of these projects if they are commissioned. This division, which serves as Aston Martin's wider design arm, also put together the aforementioned Miami apartments, and also put pen to paper on AM's new global brand HQ in Tokyo.
The subterranean paradises can be designed entirely bespoke around your chosen car and vibe. If you've acquired a DB4, they can create a classy gallery to show it off. If your weapon is a Valkyrie, however, Aston here have depicted the use of futuristic water features and modern fittings to make it look part of a space-age garage.
Aston will unveil their first real-life garage at the Pebble Beach Concourse D'Elegance this month.