Audi Looks Geared Towards an Electric Future
Audi is making a statement with its latest car – an electric SUV with a brilliantly futuristic name, the “e-tron”. The German manufacturer’s stand-out word for describing the car at the launch party in San Francisco on September 17 was “normal”. This isn’t a car for pushing the envelope, it’s to show people that electric can compete with fossil fuel.
The e-tron has a top speed of 124mph, and can accelerate from 0 to 60mph in 5.5 seconds. It has a range of 248 miles from a single charge, and with the help of fast charging, it will be able to reach 80 percent charge in as little as 30 minutes.
The most basic e-tron SUV will start at $74,000, while the “Prestige” – with add-ons including massage seats and driver assist features – will be $81,800. If you’d like to get your hands on an exclusive “First Edition” model it will set you back $86,700.
Audi is well aware that it’s not first out of the block with an electric car. Speaking at the launch event, temporary CEO of Audi AG and board member for sales and marketing, Bram Schot, said: “It’s not only about being the first to do things: It’s about doing the right things – doing them right, when the time is right. And the time is unquestionably right for electric to go Audi.”
As he puts it “electric is going Audi” in a big way. The brand says it will have a range 20 electric cars by 2025, ten of which will be fully electric. This comes after Audi claimed it would sell 800,000 electric and hybrid powered cars by the same year.