Elon Musk has built the reputation of both himself and his company almost entirely on his largely unflappable demeanour. He's an optimist. He's a bit of a rogue. He's not afraid to call out b******* when he sees it, but at the same time, he's no stranger to putting his foot in his mouth in a very public manner. It's a way of going about things that's built him a genuine cult of personality, and at the same time, literally cost him and his company billions of dollars over the years.
But damn, if it isn't entertaining. And as the pressure mounts on his already embattled electric car company to survive the ever-growing onslaught of major car brands moving to take up space in the electric car market he's long dominated, he's only getting more outspoken.
Sometimes, however, it's with merit. Take, for instance, Porsche, whose very impressive debut into the electric car market, called the Taycan, came with some questionable branding as it made its official debut earlier this week.
In case you hadn't noticed yet, Musk is all to happy to point out their mistake for you.
Now, we're sure Porsche has its reasons to stick to the Turbo branding. It immediately evokes emotions of their most iconic sport cars – the 911 Turbo in particular. But the fact remains: the Taycan, by definition, does not have a turbo.
In fact, it physically can't have a turbo in the conventional sense. A turbo runs off of the exhaust gases of an internal combustion engine, which an all-electric car simply doesn't have. Of course, the Taycan is still effing quick. Thanks to its 670 horsepower electric motors, it'll do 0-100 in around three seconds, go on to a top speed of nearly 260km/h.
The Taycan also has an effective range of nearly 500 km. So yeah, it's mighty impressive. But you're quite right, Elon. It's not a turbo.
This isn't the first time Elon has taken aim at his new competitors. Just earlier this year he took a pot shot at Audi over the naming of their E-Tron, which translates to 'crap' or 'poop' in French. Like that was ever going to get past Elon Musk.