Louis Vuitton x League Of Legends Is A Thing And Now We've Seen Everything
Over the last few months or so, it feels like all we've talked about is the constant intermingling of sport, fashion, and tech. It stretches all the way back to brands like Off-White and Louis Vuitton dropping collections for last year's world cup, meanwhile the rise of Esports has been completely unprecedented. The Tokyo Olympics are even getting an Esports spin-off.
Now a multi-billion dollar industry that's minting young millionaires, Esports have, despite initially being seen as somewhat nerdy, now come into the cultural zeitgeist and endeared professional gaming to an entirely new generation.
But as accustomed to the idea of Esports as we are now, we never thought we'd see this. Louis "perhaps the most fashionable brand in the world" Vuitton hooking up with League of Legends — AKA the game you normally only see being played in the deepest, darkest recesses of your local internet cafe.
LV have designed a one-off trunk to carry what's called the Summoner's Cup (because of course it is) — the trophy awarded to the winners of the 2019 League of Legends World Championship, which will hold its finals in Paris later this year.
"We are honored to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event. This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons, said Naz Aletaha, Head of Global Esports Partnerships at Riot Games.
We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10 when the Summoner’s Cup is awarded in Paris."
This isn't the first time LV have put their minds to something like this. The parisian brand crafted a trunk for the world cup trophy in the lead-up to Russia 2018. However that collab, given Football's general air of stylishness and class, isn't that surprising.
This partnership, however, is monumental in establishing Esports as a stylish endeavour. Particularly when it comes to League of Legends which, despite its slightly geeky reputation, is one of the most popular online games in the world. You only need to look at Nike's recent it collection for the LoL Pro League to realise it's a big deal.
"The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born," said Michael Burke, Louis Vuitton's Chairman and CEO who probably never believed he'd be talking about League of Legends when he first got the job.
"Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event," he continued.