The Tech Comebacks Cashing In On That Lucrative Nostalgia Money

By Jessica Campbell
17 January 2019
Apple and Motorola have some major comeback products coming up

Before Apple saturated the mobile phone market with the iPhone, there was a phone that any teenager will recall was the highly coveted, must-have item.

To pull one out of the school blazer pocket was to yield ultimate power in any social circle. And then there was the dramatic flip – it gave us all a fleeting sense of what stardom truly is.

The Motorola RAZR was truly a phone that changed the game. It was thin and sleek and sure, it may have only been able to hold 24 texts at one time, but it sure was iconic, with the company selling more than 130 million units of the device.

Whilst it disappeared off the market during Apple’s rise to top spot, the one thing you can never discount in this nostalgia-hungry society is the chance of something making a comeback. And with most companies keen to cash in on this sweet, lucrative nostalgia money, both Motorola and Apple have some major comebacks in store.

Here's everything we know so far.


The Motorola RAZR

Whilst a lot of details surrounding the device remain under wraps, it’s rumoured that the Motorola RAZR will be making a comeback as a luxury option with a price around the $1,500 mark, so don’t think this will be a cheap option.

But rather than the original half keyboard, half screen foldout, the new model will have a foldable screen, much like that which has been teased by Samsung.

As Wall Street Journal reports, Lenovo, the parent company of Motorola, plans to bring back the RAZR exclusive to Verizon in the US, however information regarding the screen size, support for 5G and other features have yet to be finalised.

WSJ suggests that its release could be as soon as February, after the tech giant dropped a nostalgic teaser video of the device back in 2016 celebrating its 12th anniversary, hinting of the flip phone’s return.

There’s no word on whether there will be an Australian release but Lenovo is said to be hoping to make more than 200,000 of the new device, which seems to be a lofty goal considering the price tag.


iPod

The iPod Touch

Whilst Apple continue to generate phones almost every other season, it’s their music which has seen a halt on production. Before iPhones existed, it was the iPod that everyone sought, making it the most important division and a major contributor to the company’s success.

Sadly for iPod lovers, when the iPhone was launched in 2007, complete with a built-in music player, the popularity of the single function iPod waned significantly and come 2017, the iPod Nano and iPod Shuffle were discontinued.

But the tech giant now looks to be eyeing ways to make the iPod Touch relevant again.

The new version will come with a revamped design and improved performance, Japanese Apple-tracking site Macotakara reports, citing supply chain sources who claim to have knowledge of its plans.

The report, earlier obtained by 9to5Mac, is short on details, and Apple has always been secretive about its plans, so it’s possible this might just be a rumour circulating largely due to our own desires.

Whilst some might not find the return of the iPod Touch particularly exciting, it’s a good move for Apple in terms of appealing to children and others who don’t necessarily want a new smartphone, but who still want access to apps, music, and more.

It’s a good move by Apple and Motorola who seem to be clued in to the fact that all we want now is a reminder of our youth, our past, and that childish innocence we sadly lost years ago.


Via GQ Australia