How Paco Rabanne captured victory in a bottle

By Team GQ Middle East
21 November 2018
Paco Rabanne, Invictus, Middle East
Invictus by Paco Rabanne is sure to win your grooming gold medal

You know that dream you have where everybody bows down at your feet, women adore you and you’re generally feted as some sort of hero of your time?

Well, Paco Rabanne Invictus might be just be able to help you with that.

The scent, created by perfumers Véronique Nyberg, Anne Flipo, Olivier Polge and Dominique Ropion, was more than two and a half years in the making – but then you just try and get the scent of victory into a bottle in less time. “It straddles the line between biting freshness and animal sensuality,” explained Nyberg of her creation – and who are we to argue? It was made to disrupt, with usual fragrance pyramid discarded in favour of a two-layered entity of marine accord, grapefruit zest and bay leaf with guaiac wood, ambergris and patchouli making up the base notes. It’s a clash of powers with a fresh woody scent that’s both muscular and spicy.

Invictus

It should come as no surprise that Paco Rabanne would turn the fragrance game on its head. After all, this is the fashion designer and artist who’s radically modern designs revolutionised the way women dressed in the 1950s, who dressed iconic women of the time such as Brigitte Bardot, Jane Fonda, Jane Birkin and Françoise Hardy, and who led the male fragrance industry both in 1973 with the launch of Paco Rabanne Pour Homme, and in both 2005 and ’08 with the Black XS and 1 Million. Those last two fragrances repurposed iconic objects – the lighter and the gold ingot – offering highly recognisable scent signatures that also symbolised two universal fantasies: the rock star lifestyle and success.

Invictus

Invictus takes on another classic male fantasy, embodying the sporting stars that have become our modern day heroes. It’s all there for you, from the Cedric Ragot-designed trophy bottle, to the fresh as heck scent. While we can’t guarantee you gold medals or world titles, you can chalk this up as a grooming victory for sure.