Ladurée Has Your Valentine's Gifting Covered

By Sarah Garden
22 January 2020
Ladurée, Valentine's Day, GQ Partnership
The way to someone's heart is through their stomach, after all

Just when you think your wallet is starting to recover from the festive season, boom, the Valentine’s Day reminders begin. If your special someone isn’t great at dropping hints, you’re probably still maxed out on gift ideas.

Don’t panic, we’re here to help. There are two things that are always failsafe choices: something limited edition, and something edible.

Enter Ladurée, who have got both of these things wrapped up in a suitably kiss-covered macarons gift box. Celebrating the season of love, the Juste un Baiser collection features a so-called “love potion” of ingredients carefully concocted by the brand’s pastry chef. There's also a special Valentine's Day Gourmet Macaron Cake, filled with a pineapple, mango and passion fruit compote, as well as cocoa bean-infused whipped cream.

Ladurée Valentine's Day

The French luxury bakery and confectionary brand has been sweetening taste buds since 1862, and is now best-known for their double decker macaron – so well-known, in fact, that they sell a whopping 15,000 of them every day.

In fact, the man at the helm of Ladurée isn’t what you’d expect from a delicate bakery. President David Holder, with his long hair and trademark rings, injects a bit of rock ‘n’ roll to the confectionary industry, and his vision has seen the brand grow from French tearoom to the haute couture powerhouse of macarons.

Thoughtful Valentine’s present: check. You’re welcome.