le coq sportif's Timely Reinvigoration

By Team GQ Middle East
08 November 2018
Le coq sportif, GQ Partnership
le coq sportif
With 130 years of sport and style behind it, is it any wonder that le coq sportif is as relevant as ever

If the FW18 runway shows taught us anything, it was that any man worth his salt should have a handle on sports luxe. But not all brands are created equal. While some are simply a stitched logo on a shirt. Others, such as le coq sportif, embody the spirit, passion and style of the game itself.

But passion doesn’t come easily. For le coq sportif it originates from a beloved French identity and ‘130 years of savoir-faire’ – which is kind of cool in itself. It also comes via high-quality collections with fitted cuts, in premium materials that are dyed with unique, luminous colours. These are the lines developed from their original workshops in the north-eastern department of Aube, near Romilly-sur-Seine.

Unpick the stitching and you’ll find the tricolour, but a relationship with sport and intricately woven into the brand too. Whether worthy champions or passionate amateurs, individual athletes or team players. Sport is what it does, and that’s why it creates and crafts not only the kits of the XV de France national rugby team, A.S. Saint-Étienne, A.C.F. Fiorentina, Renault Sports drivers in the F1, and Tour de France leaders, but also the amateur clubs and icons of their disciplines such as Yannick Agnel, Richard Gasquet, Frédéric Michalak, Yannick Noah, and more. This is what it has done since 1882.
Today, le coq sportif resides in more than 60 countries. It’s sportswear, it’s streetwear, it’s Diego Maradona lifting the 1986 World Cup, it’s the football casuals on the terraces of Europe, it’s a brand resolutely made in France and lovingly embraced by the rest of the world.