Chanel Has Launched its First Ever Male Make-Up Collection

By Brad Nash
22 August 2018
Chanel, Boy de Chanel, Make-up
Introducing Boy de Chanel.

It's fair to say that men's grooming has evolved to the point where a range of male-oriented make-up was set to hit the mainstream eventually, and it seems right that Chanel would be the first major fashion house to take the step into the fold. And they have, announcing overnight that they're set to launch Boy de Chanel - a range of make-up seemingly intended for but not entirely marketed towards, guys.

The line, named after Coco Chanel's muse Boy Capel, is designed for the needs and wants of increasing amounts of men who are looking to work a little make-up into their look in a low-key, refined way, and includes a tinted foundation, a matte moisturising lip balm, and four shades of eyebrow pencil.

“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the fashion house said in a statement.

“Lines, colors, attitudes, gestures… There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be. By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.”

The thinking behind the product range is fairly sound from a marketing point of view, but reaction online has been mixed. Many have heralded it as a great way of helping to normalise the changing attitudes of many guys towards grooming and beauty, while some bloggers have taken a more cynical approach to the unveiling, stating that make-up is largely a gender-neutral product.

Boy de Chanel will launch initially in the South Korean market on September 1. You can keep up with any news around the launch at Chanel's website.


Via GQ Australia