Mariano Di Vaio Is Making Miracles Happen

19 December 2019
Mariano Di Vaio, Dolce&Gabbana, Fragrance, GQ Men of The Year, Grooming
Photography: Tassili Calatroni / Styling: Giulia Revolo
Here’s how GQ Middle East’s Breakthrough Model for 2019 and face of K by Dolce&Gabbana had the greatest year of his life

How did I get into modelling? Well, I kind of just got asked...
I had long, long, long hair and people would just come up and ask to take my photo.

Being an influencer happened out of necessity...
I had left Assisi and was moving between London and New York doing modelling here and there. But eventually, I didn’t have the papers any more. I found myself moving back home and working at my dad’s store. But I was working on the Instagram feed and blog, and realised that people were coming to me and asking if I could do things for them like collaborations… like, for free. “Oh, can you wear this product, or come to this event?” I decided that I had to find a way of being paid for it. At the time there was nobody doing the same thing, no one. But because I didn’t know how to ask it was kind of a struggle, But you know, it was fun.

Best way to approach social media? I think it’s about always being positive and staying truthful...
When I’m making content, content, I want it to be fun. I don’t want to show the harder side of life – everyone has enough of that on a daily basis. What I post, it’s just my life. I’m just a normal dude from Assisi doing something that he loves.

Read More: How Mariano Di Vaio Was Crowned GQ Middle East's Breakthrough Model for 2019

Social media is unpredictable...
Sometimes you put so much work into something and it doesn’t turn out to be what you think. You spend hours trying to shoot and make it into something look great, and get really bad interaction. Then, the stupidest thing you post goes crazy. But really, it’s what people like. They want reality. They don’t want fake stuff they want things the way they are.

The Dolce&Gabbana fragrance campaign was definitely unexpected...
I was so surprised. This was Dolce, man. Like, DOLCE! One of my favourite brands of all-time. When I went to London, agents would say, this is what you should aim for – a fragrance campaign for Dolce&Gabbana. And I was always in my mind, but when they came I was like, “For real? ME?”

Mariano Di Vaio

Jacket, shirt, trousers, boots, prices on request, Dolce&Gabbana

My son’s in the campaign video, too
My family. My wife as well. You can see her in the countryside in the longer video. And my child – my son is in it as well.

I remember my dad had a Dolce fragrance, and I would use it when he wasn’t looking...
I didn’t have enough money to buy my own, so now that I have my own bottle because of the campaign, and I could call it my perfume, you know I was proud of it.

No, I don’t get a lifetime supply...
I do have a lot of them, though. It’s a good question. Maybe I’ll ask.

Right now, I’m putting, my energies into acting...
I have some requests from some movie producers and did a movie 18 months ago in LA, and have another one to come very soon. Even the Dolce commercial. It was a big production, it’s on TV, it just excites me.

If you want to call me a blogger, then you can call me a blogger...
I don’t have any shame about doing that. Whatever man, I like it all. Everything is a part of who I am, so actor, model, blogger, influencer… it all sort of suits me somehow.

Style advice for the festive season?
Just go for what makes you comfortable. But at the same time, don’t give up on new ideas. It’s ok to experiment with your look. For example, a while ago, I felt stupid wearing double breasted jackets… they just didn’t feel comfortable. But I wore them more, then with friends then eventually I was wearing one almost every day. I just took some time to get used to it.

Shirt and vest, prices on request, Dolce&Gabbana

Mariano di Vaio is the face of K by Dolce&Gabbana