The Classic Bar Of Soap Is Making A Fashionable Comeback

By ALFRED TONG
17 June 2019
Grooming, Soap
Photography: Joana Gauer
Washing with soap and water isn’t just for your father

Nowadays, rather than soap bars, men are more likely to coo over Aesop Coriander Seed Body Cleanser or Molton Brown’s “Re-Charge” Black Pepper Body Wash. Such lotions – iridescent and luminous – have made our bathrooms feel like one of Ian Schrager’s hotel rooms: sumptuous, luxe, expensive. They also made our bodies and hands feel pampered, loved and well fed. The fresh and fragrant scent of these liquid potions worked their subtle magic on us again and again.

Yet solid soap can be alluring too, you know. Ten years ago Tom Ford (who else?) showed us how with his Cleansing Bar. It was embossed with the Tom Ford logo. This meant you were able to, quite literally, rub Tom Ford all over your body.

In 2019 bars of soap are having something of a comeback for the fashion gang. Erno Laszlo’s Sea Mud Deep Cleansing Bar is the same black bar that Annie Hall uses in the 1977 film. Even Tom Ford is back in the soap game – his “Oud Wood” Soap Bar is available in both gunmetal grey and a slightly discombobulating midnight black.

The Classic Bar Of Soap Is Making A Fashionable Comeback

Photography: Joana Gauer

Soap (left to right), $36, Tom Ford at Mr Porter. $38, Erno Laszlo. $45, Creed at Harvey Nichols


Via British GQ