Hugo Boss’ Younger, Cooler Brother Has Arrived in Dubai

By Team GQ Middle East
11 November 2018
HUGO, Hugo Boss, The Dubai Mall
The first HUGO standalone store is now open at The Dubai Mall

Sometimes, a situation calls for a classic Hugo Boss silhouette. And other times, you want something that feels a step more modern. Happily, the eternally sharp brand has opened a new 141sqm standalone HUGO store in Dubai.


The new store, launched at The Dubai Mall in August, is perfectly true to the HUGO spirit of individuality and authenticity. Expect achingly clean interior design, and a steady dose of HUGO’s iconic shade of red.

Yes, we love the new Fall/Winter 2018 men’s collection: it's a heady mix of sharp cuts and clean designs that stand outside of the status quo. But this new space also provides an experience that goes beyond traditional shopping.


Need to chill with a library of international style magazines or enjoy complimentary drinks from the bar? HUGO will cater your whims. Phone running out of juice? Recharge at one of a number of USB points. 

The store also features the HUGO reversed logo collection, cleverly designed for the selfie-happy. Hugo

HUGO is now open at The Dubai Mall.