Hypebeasts Rejoice! Nigeria's World Cup Shirt Is Back... At Least For Now

By Brad Nash
12 June 2019
Nike, Nigeria, Streetwear
The Super Eagles' 2018 shirt was a streetwear favourite and sold out in double-quick fashion

Nike's collection for the Nigerian team at the World Cup was one of the weirdest and most wonderful success stories of last year. Nigeria didn't do necessarily well at the tournament, but even so the striking 90s-inspired collection, in particular its incredibly vivid home kit, was met with such reverence and acclaim that it shattered pre-order records and became one of the hottest properties in streetwear upon its release.

Even months after the tournament, despite the fact that you could buy just about every kit from the World Cup pretty easily, most items from the Naija collection sold for well above retail, with mint condition examples of the home kit in particular appearing on eBay right now for well over $200.
A number of items from the collection even new ground for a football kit, getting a nod on the shortlist for one of the Beazley Design of the Year awards.
The awards, organised by London's Design Museum, seek to honour the best in the worlds of fashion, product, architectural and online design, and largely feature work from some of the world's most prestigious fashion and design houses.

Nigeria World Cup shirt

The collection can now count itself among lofty company. It was joined in the same category for 2018 by Christopher Bailey's rainbow check design for Burberry, the costumes from Marvel's Black Panther, Palomo Spain’s SS 2018 Menswear collection and Matty Bovan’s debut collection. The award was eventually taken home, however, by the Royal Ballet, for their costumes for Christopher Wheeldon’s production of Corybantic Games.

The other design awards stretch across a number of different industries and, as such, honor some of the most incredible creations that we've seen over the last year. Richard Branson's HyperLoop One received a nomination in the Transport category alongside SpaceX's Falcon Heavy Rocket, while the digital category includes Gucci’s Utopian Fantasy campaign, titled #GucciHallucination.

Other notable nominees included an eco-friendly water bottle made by Will and Jaden Smith, the world's first plastic-free shopping aisle, and a new e-skin that could be stretched over prosthetic limbs and allow users to experience touch.

Now, the iconic kit has finally received a re-release online, giving fans of the Super Eagles both new and old the chance to get their hands on the jersey before it's superseded by a presumably less flashy affair of a kit.

Good things don't last forever.


Via GQ Australia